Future Insights Live

Future Insights Live

Las Vegas MGM - April 30th - May 4th 2012

Hashtag #FILive

Convince Your Boss (.pdf)

We're committed to bringing you the best speakers in the industry on the hottest, most relevant topics and technologies. See the schedule below for days, tracks, and topics.

FOWA
Future Of Web Apps
FOWD
Future Of Web Design
FOWA & FOWD
Future Of Web Apps & Future Of Web Design
FOM
Future Of Mobile
FOWIE
Future Of Web In The Enterprise

    Monday Workshops Day

    • 9:00am5:00pm

      Building high-performance web applications with Node.js - Tom Hughes-Croucher

      Learn how to build high performance Internet and web applications with Node.js. In is session Tom Hughes-Croucher will demonstrate how to quickly build a high performance chat server using Node.js. This live coding exercise will provide a real insight into what it looks like to build a project in server-side Javascript. In this hands-on class you’ll learn how to get started with Node.js using the Express MVC framework, and socket.io for real-time communication. We’ll explore how Node works and what techniques and architectures are most effective when programming Node. Learn how Node helped LinkedIn make an app that was twice as fast using 98% less servers than their Rails deployment.

      What you'll learn:

      • How to get Node.js running
      • How to create a web app using express.js
      • How to create sockets using node.js and socket.io
      • How to communicate between browsers, services, and the server in real-time
      • Tips and techniques for building scalable Node.js web applications
      Tom Hughes-Croucher
      A photo of Tom Hughes-Croucher

      Tom Hughes-Croucher is an independent consultant. Tom has worked for many leading companies. Most recently he worked for Joyent on the Node.js open source project. Previously he's worked with companies and organisations such as Yahoo! NASA, Tesco, Three telecom and UK Channel 4. Tom has also contributed to a number of Web standards for the World Wide Web Consortium (W3C) and the British Standards Institute (BSI).

    • 9:00am5:00pm

      How to build a Web App from A-Z - Sarah B Nelson

      Having a great Web app idea is only the beginning of the fun. Taking that idea from your head and getting all the way to launch is no easy task and unfortunately there aren’t any official instructions. In this workshop, Sarah will give you tips on the complete process of building a Web app, from A to Z.

      What you'll learn:

      • Building; your Web app, your company, your team
      • Marketing; with and without money
      • Product management; so you know what’s right to build
      • Metrics; to track your progress
      • Financing; the 5Ws of fund raising – who, what, when, where, why and how
      Sarah B Nelson
      A photo of Sarah B Nelson

      Sarah B. Nelson is Founder and Principal at Tapir & Tine, a design leadership, strategy, and research consulting studio in San Francisco. Sarah believes in—and has learned the hard way about—the importance of clear communication, honest relationships, and servant leadership in the design of complex interactive systems. After 10 years leading web site projects, Sarah realized that a deep understanding of business, technology, and the people who interact with both would lead to better products and services. At the Institute of Design in Chicago, she developed theories for effective collaboration in innovation work based on research with the Neo-Futurists, an experimental theater group with the longest running show in Chicago. She tested her ideas on the ground, developing product strategies, digital experiences, and practice development frameworks for clients such as Nike, The Metropolitan Opera, United Airlines, Skype, Vanguard Funds, PayCycle, Zappos, Intel, and The Yerba Buena Center for the Arts. She has held creative leadership positions at POP in Seattle, Adaptive Path, and most recently was the Principal of User Experience at Hot Studio.

    • 9:00am5:00pm

      Advanced jQuery - Ben Alman

      jQuery has become the standard in JavaScript frameworks. However, many developers barely scratch the surface of what's possible: we'll take a more in-depth look at the framework, explore parts of the API that are often overlooked, try out advanced effects and show with a little thought and effort around generalization, parameterization and organization, you can convert your "just get the job done" jQuery code into a legitimate, reusable, modular jQuery plugin.

      What you'll learn:

      • What's new and upcoming in the latest versions of jQuery
      • Advanced jQuery techniques for web app developers
      • Custom animations & the effects API
      • Plugin creation
      Ben Alman
      A photo of Ben Alman

      Ben Alman currently works at Bocoup, where he is responsible for the development of intermediate and advanced JavaScript and jQuery training curricula, as well as the creation and maintenance of JavaScript-based tools and utilities. In addition to his training and client work at Bocoup, Ben writes articles and gives presentations advocating JavaScript and jQuery best practices. Ben has created and maintains a number of very popular open source JavaScript projects and jQuery plugins and is a frequent contributor to the open source jQuery, jQuery Mobile and Modernizr projects. As an avid photographer and funk bass player, Ben loves spending time taking photos and jamming in the greater Boston area.

    • 9:00am5:00pm

      Increase Conversions and Revenue - Neil Patel

      Launching your app is only the beginning of a very long, tough journey. If you want your app to be profitable and exciting, you need to learn how to maximize conversion rates and increase revenue. This workshop will give you the tools you need to succeed.

      What you'll learn:

      • Effective A/B testing
      • Tried and true methods for increasing conversion rates
      • Common mistakes on signup pages
      • Typical conversion rates and how you stack up
      Neil Patel
      A photo of Neil Patel

      Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 not only was he named one of the top influencers on the web according to the Wall Street Journal, but he was also named one of the top entrepreneurs in the nation by Entrepreneur magazine. Neil has also received Congressional Recognition from the U.S. House of Representatives for his work in the nonprofit sector.

    • 9:00am5:00pm

      HTML5 and CSS3: At the Cutting Edge - Molly Holzschlag

      In this full day workshop, join Molly as she covers topics that are both important for today and for the long-term health and growth of what is known as the Open Web. Anyone working as a Web developer or designer who hasn't been thoroughly introduced to the topics to be covered will want to attend this course, as it both demystifies HTML5 and CSS3 and hones in on what ideas and skills are really important in the workaday world.

      What you'll learn:

      • HTML5: Review of semantics and syntax
      • HTML5: All about Media APIs - canvas, audio and video
      • Discussion of related APIs (geolocation, mobile device APIs)
      • CSS3: Hot Topic: Property prefixing for progressive enhancement
      • CSS3: Emerging Layout - Grids, Templates, Flexible Box Model, Regions, PM/GCPM
      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 9:00am5:00pm

      Interface Design Bootcamp - Aarron Walter

      Whether you are designing a web app or a website, following best practices and standard design methodologies will help ensure your interfaces are usable and engaging. In this workshop, we'll explore the design process in detail including user research, wireframing, prototyping, and visual design. Through real world examples you'll see how an idea can evolve into an interface.

      What you'll learn:

      • The processes behind brilliant Interface Design
      • Improved wireframing and prototyping techniques
      • Skills applicable to web app or website design
      • Hands on, practical workshop
      Aarron Walter
      A photo of Aarron Walter

      Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron is the author of Designing for Emotion, the purple stripe in the rainbow of knowledge from A Book Apart. He lives with his wife and son in Athens, Georgia, and is a wannabe barista. He tweets about design under the moniker @aarron on Twitter.

    • 9:00am5:00pm

      Designing Great iPhone and iPad Apps - Josh Clark

      From first concept to polished pixel, learn to create iPhone and iPad apps that delight. The workshop explores the practical principles of mobile and touchscreen design, teaching you to “think iPhone” by planning and creating app interfaces in tune with the psychology and ergonomics of an audience on the go. You'll learn to conceive and refine an app's interface and user experience in tune with the needs of a mobile audience… and their fingers and thumbs.

      What you'll learn:

      • The expectations of a mobile audience
      • The ergonomic demands of designing for touch
      • Strategies for crafting your app’s visual identity
      • How to work with gestures
      • Unique considerations for designing for the iPad
      • Techniques for creating sensational app icons
      Josh Clark
      A photo of Josh Clark

      Josh Clark is a designer, developer, and author specializing in mobile design strategy and user experience. He’s author of the O’Reilly books “Tapworthy: Designing Great iPhone Apps” and “Best iPhone Apps: The Guide for Discriminating Downloaders.” Josh’s outfit Global Moxie offers consulting services and workshops to help creative companies build tapworthy mobile apps and effective websites.

    • 9:00am5:00pm

      Rock Solid Responsive UX Deliverables - Steve Fisher

      UX Design for the web is a hot topic, but we find it too hard to pin down so we just touch the surface and don't explore the why of user experience. As it is becoming something of a de-facto standard it is in our best interest as interactive designers to understand the discipline. No longer something that has to always be hugely complex and costly, we'll cover the back-to-basics approach to UX design in this workshop and how to practically dispatch a rock solid responsive web design UX deliverables package.

      What you'll learn:

      • How to communicate and develop a UX Vision
      • How to develop your own UX process that will work across all projects
      • Employ best practices for simple prototyping
      • How to properly use UX patterns and when to use them
      • How to communicate a UX strategy to the client
      • Understand the key elements that must be used on every project to be successful
      • Learn to produce a responsive UX Style guide that will get used
      Steve Fisher
      A photo of Steve Fisher

      Steve is the content nerd-herder and design fanatic at The Republic of Quality (www.republicofquality.com). With over 18 years of experience he leads the charge on the creative end of projects, coordinating research, strategy, visual and interaction design, and content strategy. Steve is a professional member of the Graphic Designer’s Society of Canada and served as their national VP of web for three years. He spends much of his time representing RoQ on the global stage as a sought-after speaker on topics like responsive web design, UX, open source, design thinking, and web process. He has presented at such conferences as TEDx, SXSW, Future of Web, HOW Interactive Design conference, Web Visions and DrupalCon, and is a contributor to .NET Magazine. He also loves Twitter (maybe a little too much).

    Tuesday Conference Day 1

    • Biz Bytes TrackTopic

    • 7:30am9:00am

      Registration

      Registration will be open all day

    • 9:00am9:50am

      Keynote - A Happy Grain of Sand - Aral Balkan

      Great design gives people superpowers.

      Aral Balkan
      A photo of Aral Balkan

      Aral Balkan is a user experience designer and developer working to improve the world through design that informs, empowers, amuses, and delights.

    • 10:00am10:50am

      Being Interesting Online: How to, and what's the business value - Gabe Rivera

      Many of us strive to influence others and promote our work through tweeting, blogging, Instagramming, and other kinds of sharing. What are the best approaches for this to expand our reach and impact? And what's the business value?

      Gabe Rivera
      A photo of Gabe Rivera

      Gabe Rivera founded and leads Techmeme. He enjoys cooking, napping, and encouraging people to fight each other online. He's not a jerk, but plays one on Twitter. He lives in San Francisco.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Bootstrapping Your Business to Success - Jason Nazar

      How do entrepreneurs launch successful businesses with little to no money? Do you really need to raise money for your business? How can you bootstrap your business to success? Whether you’re building a billion dollar business that will raise multiple rounds of financing, or even if you never plan to raise a single dollar, understanding how to bootstrap your business in the early stages is critical. In this engaging interactive presentation you’ll learn: 1.) How to launch an online product for little to no money 2.) how to drive customers and sales without a marketing budget 3.) how to attract and build a team before you have the money to pay for them and 4.) how to scale and grow your business without having to raise money and get diluted as a founder.

      Jason Nazar
      A photo of Jason Nazar

      Jason Nazar is the Co-Founder and CEO of Docstoc.com, the premier online website for small businesses that provides the best quality and largest selection of documents and resources to help start, grow and manage your small business and professional life.

    • 12:25pm12:55pm

      The Current State of Graphics on the Web - Harish Sivaramakrishnan

      There are a multitude of options available when building rich graphical experiences for the web. Do you use Canvas, SVG, WebGL or CSS? Which popular drawing framework should you chose? What is the performance profile of the varied choices across multiple platforms and browsers? Join an Adobe expert who will answer these questions by providing an unbiased view of graphics on the web. He will cover implementation status and performance considerations when building expressive experiences in the browser or on devices, including a special focus on the current state of SVG and what is coming down the SVG pipeline.

      Harish Sivaramakrishnan
      A photo of Harish Sivaramakrishnan

      Harish Sivaramakrishnan is a developer evangelist at Adobe Systems, based out of Bangalore, India. He has over a decade of experience working in web technologies including HTML, JavaScript, Adobe Flex and Adobe Flash. Prior to joining the evangelist position, he was a Computer Scientist working in the Adobe Flex SDK team at Macromedia and Adobe. He is extremely passionate about dynamic programming languages, user experience and interaction design. His job takes him across the world to meet extremely passionate developers and gives me him opportunity to present at several leading tech conferences.

    • 12:55pm2:05pm
      Lunch - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Web Analytics: It's all about the bottom line - Neil Patel

      Have you ever logged into Google Analytics and noticed that your traffic is up by 10, 20 or even 50%? Although it’s exciting to see your traffic up, the real question is, was your revenue up? The chances are, it wasn’t… and that’s because metrics like page views are vanity metrics. In this presentation you’ll learn about 10 actionable metrics that you ought be tracking so that you can boost your revenue.

      Neil Patel
      A photo of Neil Patel

      Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 not only was he named one of the top influencers on the web according to the Wall Street Journal, but he was also named one of the top entrepreneurs in the nation by Entrepreneur magazine. Neil has also received Congressional Recognition from the U.S. House of Representatives for his work in the nonprofit sector.

    • 3:05pm3:55pm

      How to Pitch your Startup to Investors, Press, and Partners - Tyler Crowley

      Founders have unbounded passion and laser-like focus, which often leads to trouble when articulating their vision to investors, press, partners and future in-laws. Hundreds of startups credit Tyler Crowley for helping them get their pitch to really punch. In this session, Tyler will outline and do some live audience examples explaining what you need to do to pitch your Start-up. He will uncover the importance of knowing who your audience is, what potential investors want to see and how to gain the coverage you need to make your Start-up a success!

      Tyler Crowley
      A photo of Tyler Crowley

      Tyler has been helping startups with their important pitches since the first TechCrunch40 events and continues today with the LAUNCH conference, where he works one-on-one with each company to create the most compelling pitch possible for press and partners. Tyler is also co-host of This Week In Startups with Jason Calacanis where he regularly shares insights on the art and science of pitching investors.

    • 3:55pm4:35pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:35pm4:45pm

      Koding Launch - Devrim Yasar

      We welcome our friends from Koding to the stage!

      Devrim Yasar
      A photo of Devrim Yasar

      Devrim is the co-founder and CEO of Koding. Devrim was born geek, his first lines of code at 12 in qbasic, his first 3d animation with the first version of 3D Studio on 386DX. He started an outsourcing company sales office in Amsterdam with a few development offices in Ukraine, served as Assistant VP of IT at the 9th biggest bank in The Netherlands, raised a $1.5M for a mobile payment startup based in Istanbul, moved to the U.S. and became the CTO of a NY-based social network start-up, Buzzd / Localresponse. His last project is in the clouds, Koding, which aims to give a free development environment to every developer in the world, inside their browsers.

    • 4:45pm4:55pm

      App it Out Judging - App It Out Panel

      Live judging of our awesome App It Out Contest!

      App It Out Panel
      A photo of App It Out Panel

      Have you recently developed a web or mobile app you're proud of? Now's the time to show it off. Three finalists will be selected to pitch their apps LIVE on stage at Future Insights Live 2013 in front of 1,000 fellow developers and designers! Winners are selected by an esteemed panel of judges, including some of the top developers, entrepreneurs and investors in the world. The 2013 App It Out champion takes home a title belt, a bottle of bubbly, and an all-expenses trip (plus speaking gig) to an upcoming Future Insights conference! Simply head to our blog for details on how to enter.

    • 5:05pm5:55pm

      Keynote - Pivoting from the free web to paid apps: how I reinvented Mahalo - Jason Calacanis

      Session description coming soon...

      Jason Calacanis
      A photo of Jason Calacanis

      Jason Calacanis is an Internet entrepreneur and former blogger. He has founded many companies including Silicon Alley Reporter and Weblogs, Inc. He is the founder of Mahalo.com and has been its CEO since 2007. Calacanis returned to podcasting on May 1, 2009 with his new program This Week In Startups.

    • 6:00pm8:00pm
      Happy Hour! - Join us for our official Future Insights Live Drinks reception brought to you by Internet Explorer
    • Hardcore Code TrackTopic

    • 7:30am9:00am

      Registration

      Registration will be open all day

    • 9:00am9:50am

      Keynote - A Happy Grain of Sand - Aral Balkan

      Great design gives people superpowers.

      Aral Balkan
      A photo of Aral Balkan

      Aral Balkan is a user experience designer and developer working to improve the world through design that informs, empowers, amuses, and delights.

    • 10:00am10:50am

      How GitHub Works - Zach Holman

      GitHub consists of a bunch of employees who have worked at other companies in the past and despised it. Okay, maybe they weren't all terrible jobs, but a lot of us remain skeptical of most software development practices. We do things differently at GitHub. We don't have meetings, we don't have managers, we don't do traditional code review, and we aren't always in the same room, much less on the same continent. And we couldn't be happier about it. We ship code quickly, without a lot of red tape, and still maintain an incredibly high level of code quality. It's a great way to keep your developers happy, and we think it can work in your company, too.

      Zach Holman
      A photo of Zach Holman

      A Ruby developer with sound fundamentals, firm grasp on the industry, and innovative development approaches are all phrases inapplicable to Zach Holman. He works at GitHub, and hacks on sparkline generators, robot music DJs, and ethically frightening FaceTime + Chatroulette mashups. He blogs, he tweets, he evades his taxes.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Scaling Node.js up: how to support even more users and data - Tom Hughes-Croucher

      If you've done a little Node.js already you'll know how easy it is to write highly scalable apps. Even if you haven't you've probably heard about it. In this session we take a look at some of the best practices and techniques you can use to make your Node.js app scale even further. We'll use the Node cluster API to use multiple server cores and Redis to scale across multiple servers. This session is about how to go from small user base to a really really big one. It doesn't matter if you are using Node for your front-ends or to collect your data, scaling up is an essential part of any Node.js developer's toolbox.

      Tom Hughes-Croucher
      A photo of Tom Hughes-Croucher

      Tom Hughes-Croucher is an independent consultant. Tom has worked for many leading companies. Most recently he worked for Joyent on the Node.js open source project. Previously he's worked with companies and organisations such as Yahoo! NASA, Tesco, Three telecom and UK Channel 4. Tom has also contributed to a number of Web standards for the World Wide Web Consortium (W3C) and the British Standards Institute (BSI).

    • 12:25pm12:55pm

      The Current State of Graphics on the Web - Harish Sivaramakrishnan

      There are a multitude of options available when building rich graphical experiences for the web. Do you use Canvas, SVG, WebGL or CSS? Which popular drawing framework should you chose? What is the performance profile of the varied choices across multiple platforms and browsers? Join an Adobe expert who will answer these questions by providing an unbiased view of graphics on the web. He will cover implementation status and performance considerations when building expressive experiences in the browser or on devices, including a special focus on the current state of SVG and what is coming down the SVG pipeline.

      Harish Sivaramakrishnan
      A photo of Harish Sivaramakrishnan

      Harish Sivaramakrishnan is a developer evangelist at Adobe Systems, based out of Bangalore, India. He has over a decade of experience working in web technologies including HTML, JavaScript, Adobe Flex and Adobe Flash. Prior to joining the evangelist position, he was a Computer Scientist working in the Adobe Flex SDK team at Macromedia and Adobe. He is extremely passionate about dynamic programming languages, user experience and interaction design. His job takes him across the world to meet extremely passionate developers and gives me him opportunity to present at several leading tech conferences.

    • 12:55pm2:05pm
      Lunch - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Build Better, Faster: An Introduction to Django - Jacob Kaplan-Moss

      Django is a high-level web development framework designed for rapid development of database-backed web sites. Because Django was developed in a fast-paced newsroom environment, it was designed to make common Web-development tasks fast and easy. This session is designed to introduce developers to Django. I'll cover: * Django's philosophy and how it expects developers to think about web applications. * The basic workflow for developing Django applications. * Django's approach to web apps: models, views, templates (and the automatic admin interface). * Where Django excels: types of applications where Django particularly excels; use cases that play to Django's strengths. * Where Django's headed: what does the future hold for Django (and for Python web applications in general)? This presentation assumes at least a passing familiarity with Python. Those without any Python experience should be able to follow along with the great majority of the material, however. Similarly, some experience with web development (in any language) is assumed.

      Jacob Kaplan-Moss
      A photo of Jacob Kaplan-Moss

      Jacob Kaplan-Moss is one of the lead developers and co-creator of Django. Jacob's an experienced software developer with a focus on web application architecture. He's a consultant at Revolution Systems, where he helps companies deploy and scale websites using Python and Django. Jacob previously worked for the Lawrence Journal-World (http://ljworld.com/), a locally-owned newspaper in Lawrence, Kansas, where he helped develop and eventually open source Django.

    • 3:05pm3:55pm

      jQuery Plugin Authoring Best Practices - Ben Alman

      jQuery plugins are everywhere, and the chance that YOU will write one—if you haven't already—are pretty high. There are many techniques you should know for writing your own reusable jQuery plugin in a way that makes it feel like a natural extension of jQuery. In this talk, you'll learn how to create custom selectors, chainable methods that double as getters and setters, and traversal or filtering methods that are .end()-able. In addition, you'll learn how to organize your code in IIFEs and namespaces and extend option defaults.

      Ben Alman
      A photo of Ben Alman

      Ben Alman currently works at Bocoup, where he is responsible for the development of intermediate and advanced JavaScript and jQuery training curricula, as well as the creation and maintenance of JavaScript-based tools and utilities. In addition to his training and client work at Bocoup, Ben writes articles and gives presentations advocating JavaScript and jQuery best practices. Ben has created and maintains a number of very popular open source JavaScript projects and jQuery plugins and is a frequent contributor to the open source jQuery, jQuery Mobile and Modernizr projects. As an avid photographer and funk bass player, Ben loves spending time taking photos and jamming in the greater Boston area.

    • 3:55pm4:35pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:45pm4:55pm

      App it Out Judging - App It Out Panel

      Live judging of our awesome App It Out Contest!

      App It Out Panel
      A photo of App It Out Panel

      Have you recently developed a web or mobile app you're proud of? Now's the time to show it off. Three finalists will be selected to pitch their apps LIVE on stage at Future Insights Live 2013 in front of 1,000 fellow developers and designers! Winners are selected by an esteemed panel of judges, including some of the top developers, entrepreneurs and investors in the world. The 2013 App It Out champion takes home a title belt, a bottle of bubbly, and an all-expenses trip (plus speaking gig) to an upcoming Future Insights conference! Simply head to our blog for details on how to enter.

    • 4:35pm4:45pm

      Koding Launch - Devrim Yasar

      We welcome our friends from Koding to the stage!

      Devrim Yasar
      A photo of Devrim Yasar

      Devrim is the co-founder and CEO of Koding. Devrim was born geek, his first lines of code at 12 in qbasic, his first 3d animation with the first version of 3D Studio on 386DX. He started an outsourcing company sales office in Amsterdam with a few development offices in Ukraine, served as Assistant VP of IT at the 9th biggest bank in The Netherlands, raised a $1.5M for a mobile payment startup based in Istanbul, moved to the U.S. and became the CTO of a NY-based social network start-up, Buzzd / Localresponse. His last project is in the clouds, Koding, which aims to give a free development environment to every developer in the world, inside their browsers.

    • 5:05pm5:55pm

      Keynote - Pivoting from the free web to paid apps: how I reinvented Mahalo - Jason Calacanis

      Session description coming soon...

      Jason Calacanis
      A photo of Jason Calacanis

      Jason Calacanis is an Internet entrepreneur and former blogger. He has founded many companies including Silicon Alley Reporter and Weblogs, Inc. He is the founder of Mahalo.com and has been its CEO since 2007. Calacanis returned to podcasting on May 1, 2009 with his new program This Week In Startups.

    • 6:00pm8:00pm
      Happy Hour! - Join us for our official Future Insights Live Drinks reception brought to you by Internet Explorer
    • Front End Dev TrackTopic

    • 7:30am9:00am

      Registration

      Registration will be open all day

    • 9:00am9:50am

      Keynote - A Happy Grain of Sand - Aral Balkan

      Great design gives people superpowers.

      Aral Balkan
      A photo of Aral Balkan

      Aral Balkan is a user experience designer and developer working to improve the world through design that informs, empowers, amuses, and delights.

    • 10:00am10:50am

      What We Don't Know: Accommodating the Unknown User - Chris Coyier

      At the very moment a visitor comes to our website, we know extremely little about the whole round trip. We don't know who the person is or anything about them. We don't know how they interact with their web browser. We don't know what web browser it is or what kind of screen and device it's on. We don't know how that browser connects to the internet. That's an awful lot of unknowns. We could look at analytics and averages and market research and try and pretend like we know. Or we can embrace those unknowns as a philosophy. We can cater to them and make better websites.

      Chris Coyier
      A photo of Chris Coyier

      Chris runs the web design blog and community site CSS-Tricks and is also responsible for the awesome CodePen. He co-authored the book and blog Digging Into WordPress. He likes banjos, artichokes, and serial sci-fi television shows.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      CSS: From Screen to Print and Beyond! - Molly Holzschlag

      Imagine working on a Pad device, scrolling through literal pages of your favorite magazine and being able to print it beautifully on demand? This is what CSS Paged Media and "Generated Content for Paged Media" (GCPM) aim to achieve - up to and including being able to publish entire books with all the features (page breaks, leaders, generated page numbering) we've come to expect from high-end desktop publishing tools. In this session, Molly will introduce Paged Media and GCPM, and discuss how in the future, both will work alongside or independently from current CSS approaches.

      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 12:25pm12:55pm

      The Current State of Graphics on the Web - Harish Sivaramakrishnan

      There are a multitude of options available when building rich graphical experiences for the web. Do you use Canvas, SVG, WebGL or CSS? Which popular drawing framework should you chose? What is the performance profile of the varied choices across multiple platforms and browsers? Join an Adobe expert who will answer these questions by providing an unbiased view of graphics on the web. He will cover implementation status and performance considerations when building expressive experiences in the browser or on devices, including a special focus on the current state of SVG and what is coming down the SVG pipeline.

      Harish Sivaramakrishnan
      A photo of Harish Sivaramakrishnan

      Harish Sivaramakrishnan is a developer evangelist at Adobe Systems, based out of Bangalore, India. He has over a decade of experience working in web technologies including HTML, JavaScript, Adobe Flex and Adobe Flash. Prior to joining the evangelist position, he was a Computer Scientist working in the Adobe Flex SDK team at Macromedia and Adobe. He is extremely passionate about dynamic programming languages, user experience and interaction design. His job takes him across the world to meet extremely passionate developers and gives me him opportunity to present at several leading tech conferences.

    • 12:55pm2:05pm
      Lunch - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Design Basics for Developers - RJ Owen, Michael Salamon

      In the user experience field, you can’t just be a developer anymore. Next-generation developers need to understand some design basics in order to communicate effectively with designers and provide their own sound suggestions and validations for UX improvements in application development projects. This in-depth session will explore the basics of both high-level interaction design and lower-level visual design in a way that maximizes energy and time in the development process. Attendees will walk away with a solid understanding and real-world examples of design techniques and principles that should be in every developer’s vernacular and toolset.

      RJ Owen
      A photo of RJ Owen

      RJ Owen is Lead Experience Planner at EffectiveUI, focusing on customer insight work, including ethnographic research, design validation, co-creation exercises, and expert design. In this role, he runs a variety of research methods to gain qualitative insight into a user’s needs and desires, and validates designs by performing user testing. He brainstorms with clients to invent new designs, and works with the interaction design team to actually design the application. RJ also plans the engagement, produces CI deliverables, and presents them to clients. RJ started his career as a software developer and spent 10 years working in C++, Java, and Flex before moving to the design research and customer insight team at EffectiveUI. He truly loves good design and understanding what makes people tick. RJ holds an MBA and a bachelor’s in Physics and Computer Science. He is a frequent speaker at many industry events, including Web 2.0, SXSW, Adobe MAX, and AnDevCon.

      Michael Salamon
      A photo of Michael Salamon

      Michael Salamon is lead experience architect at EffectiveUI, an award-winning and recognized leader in the design and development of custom desktop, mobile and rich Internet applications. With more than 20 years experience, Michael’s work spans print, Web, mobile, interactive, motion, illustration and animation. With a thorough history in the printing industry, Michael made the move to the Web with the rest of the chunky-black-glasses crowd and helped define interaction methods still used today. His clients have ranged from huge multi-national companies to modest one-person shops, including: Qwest, Quark, Intuit, Cendant (CheapTickets), JCPenney, Home Depot, Cabela’s, Dish Network, Staz, Ci-Ci’s Pizza and Northrop Grumman. He is an adjunct professor for the College of Arts and Media at the University of Colorado Denver.

    • 3:05pm3:55pm

      Bringing modern web dev skills to IE10 and Win8 Metro style applications - Amanda Silver

      Metro style apps for Windows 8 and IE10 share a lot of characteristics. Using JavaScript, developers can combine the powerful and vibrant Web platform with the rich capabilities of Windows, to build exciting apps for IE10 and Windows 8. With IE10, web developers can take advantage of some of the latest web standard APIs, like web workers, to build responsive applications. For Window 8, developers building Metro style apps have access to not just all of the Web platform, but also hundreds of Windows APIs. We’ll cover how support for the latest ECMAScript standard makes it possible to use the Windows Runtime from JavaScript with familiar patterns. With examples taken from rich Windows 8 capabilities like media, networking, sensors, and file systems, you’ll get an in depth look at how you can leverage the best of Windows in your Metro style apps using JavaScript. In this talk, you’ll learn about: -The basics on IE10 Metro -New features in HTML5 and CSS3 now available for building websites and Metro style apps -How WinJS complements web-standards to add Windows personality to your Metro style apps -How Windows 8 and IE10 work together for a great touch-first experience

      Amanda Silver
      A photo of Amanda Silver

      Amanda Silver has been with Microsoft since 2001. She’s been on the Visual Studio team throughout her tenure working on various things from programming language design, high performance compilers and runtimes, to developing games for the Xbox and extensions for Office. She spent several years designing VB.NET through the golden age of Generics, LINQ, and Integrated XML. Most recently, she's been focused on ensuring that Microsoft is home to the world’s fastest and most standards compliant JavaScript engine.

    • 3:55pm4:35pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:45pm4:55pm

      App it Out Judging - App It Out Panel

      Live judging of our awesome App It Out Contest!

      App It Out Panel
      A photo of App It Out Panel

      Have you recently developed a web or mobile app you're proud of? Now's the time to show it off. Three finalists will be selected to pitch their apps LIVE on stage at Future Insights Live 2013 in front of 1,000 fellow developers and designers! Winners are selected by an esteemed panel of judges, including some of the top developers, entrepreneurs and investors in the world. The 2013 App It Out champion takes home a title belt, a bottle of bubbly, and an all-expenses trip (plus speaking gig) to an upcoming Future Insights conference! Simply head to our blog for details on how to enter.

    • 5:05pm5:55pm

      Keynote - Pivoting from the free web to paid apps: how I reinvented Mahalo - Jason Calacanis

      Session description coming soon...

      Jason Calacanis
      A photo of Jason Calacanis

      Jason Calacanis is an Internet entrepreneur and former blogger. He has founded many companies including Silicon Alley Reporter and Weblogs, Inc. He is the founder of Mahalo.com and has been its CEO since 2007. Calacanis returned to podcasting on May 1, 2009 with his new program This Week In Startups.

    • 4:35pm4:45pm

      Koding Launch - Devrim Yasar

      We welcome our friends from Koding to the stage!

      Devrim Yasar
      A photo of Devrim Yasar

      Devrim is the co-founder and CEO of Koding. Devrim was born geek, his first lines of code at 12 in qbasic, his first 3d animation with the first version of 3D Studio on 386DX. He started an outsourcing company sales office in Amsterdam with a few development offices in Ukraine, served as Assistant VP of IT at the 9th biggest bank in The Netherlands, raised a $1.5M for a mobile payment startup based in Istanbul, moved to the U.S. and became the CTO of a NY-based social network start-up, Buzzd / Localresponse. His last project is in the clouds, Koding, which aims to give a free development environment to every developer in the world, inside their browsers.

    • 6:00pm8:00pm
      Happy Hour! - Join us for our official Future Insights Live Drinks reception brought to you by Internet Explorer
    • Pure Design TrackTopic

    • 7:30am9:00am

      Registration

      Registration will be open all day

    • 9:00am9:50am

      Keynote - A Happy Grain of Sand - Aral Balkan

      Great design gives people superpowers.

      Aral Balkan
      A photo of Aral Balkan

      Aral Balkan is a user experience designer and developer working to improve the world through design that informs, empowers, amuses, and delights.

    • 10:00am10:50am

      10 Lessons Learned in Creative Web Design - Mike Kus

      After working in the creative industries for 15 years, in a career that started in print design and spanned right through to web and mobile app design, Mike has learned some valuable lessons about staying creative under pressure, the design process, running a small design business and designing your own web application. He now takes to the stage to share his experiences and to reveal the 10 most important lessons that he's learned along the way.

      Mike Kus
      A photo of Mike Kus

      Mike Kus is a super creative web designer living and working in the UK. Hugely passionate about the web but with a history in Graphic Design and Illustration for print, Mike has transferred these skills online to take a fresh approach to his web design.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      A Responsive Process: One Web To Rule Them All - Steve Fisher

      The web is not a fixed width, and Steve Fisher thinks we are remembering that. If our medium is fluid, should our process be fixed? Steve prefers designing within the browser, especially when responsive design is a requirement. Fireworks and Photoshop are not flexible enough to demonstrate media queries, button and menu states, HTML5 and JavaScript behaviors, dynamic resizing of elements and navigation flow. Because the medium is fluid, our approach to design has to be fluid as well. A responsive process is a responsible process, matching the medium. After working with many companies and organizations, helping them transform their process to fit a responsive workflow, Steve is going to share the goods. One web to rule them all!

      Steve Fisher
      A photo of Steve Fisher

      Steve is the content nerd-herder and design fanatic at The Republic of Quality (www.republicofquality.com). With over 18 years of experience he leads the charge on the creative end of projects, coordinating research, strategy, visual and interaction design, and content strategy. Steve is a professional member of the Graphic Designer’s Society of Canada and served as their national VP of web for three years. He spends much of his time representing RoQ on the global stage as a sought-after speaker on topics like responsive web design, UX, open source, design thinking, and web process. He has presented at such conferences as TEDx, SXSW, Future of Web, HOW Interactive Design conference, Web Visions and DrupalCon, and is a contributor to .NET Magazine. He also loves Twitter (maybe a little too much).

    • 12:25pm12:55pm

      The Current State of Graphics on the Web - Harish Sivaramakrishnan

      There are a multitude of options available when building rich graphical experiences for the web. Do you use Canvas, SVG, WebGL or CSS? Which popular drawing framework should you chose? What is the performance profile of the varied choices across multiple platforms and browsers? Join an Adobe expert who will answer these questions by providing an unbiased view of graphics on the web. He will cover implementation status and performance considerations when building expressive experiences in the browser or on devices, including a special focus on the current state of SVG and what is coming down the SVG pipeline.

      Harish Sivaramakrishnan
      A photo of Harish Sivaramakrishnan

      Harish Sivaramakrishnan is a developer evangelist at Adobe Systems, based out of Bangalore, India. He has over a decade of experience working in web technologies including HTML, JavaScript, Adobe Flex and Adobe Flash. Prior to joining the evangelist position, he was a Computer Scientist working in the Adobe Flex SDK team at Macromedia and Adobe. He is extremely passionate about dynamic programming languages, user experience and interaction design. His job takes him across the world to meet extremely passionate developers and gives me him opportunity to present at several leading tech conferences.

    • 12:55pm2:05pm
      Lunch - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      In Search of What Makes The Ideal Web Font - Laura Kalbag

      With the advent of web fonts, designers who previously had to make the best of a web-safe palette now have thousands of fonts to use in their designs But how to choose? Laura Kalbag suggests that we never had to truly understand fonts when we had such a limited choice - and admits she came to realise she wasn't completely sure what categorically defined 'a good font'. Now a fully signed-up web fonts devotee, Laura takes the stage to share her findings on picking the perfect font for your project, and how to apply this in everyday practice.

      Laura Kalbag
      A photo of Laura Kalbag

      Laura Kalbag is a designer easily excited by web design and development. Among her list of ever-changing pet subjects are mobile web, semantic web, web fonts and WordPress, but she's really fascinated by anything in the areas of web, mobile and design. Laura has been a freelancer for the whole of her professional life. She revels in working with small and meaningful clients, creating websites, apps, icons, illustrations and the odd logo.

    • 3:05pm3:55pm

      The Future of Design Process - Samantha Warren

      As the web matures so does web design. New technology and methodologies like responsive design give way to a bright landscape of possibilities for rich design experiences. How do designers adapt to these changes? What does a design deliverable look like when you are no longer designing for static page widths, but creating large scale design systems? How do you communicate with your clients so they know what to expect? In this presentation Samantha will talk about designing web systems, using Style Tiles, and establishing a visual language to be a productive, creative, and effective designer of the future.

      Samantha Warren
      A photo of Samantha Warren

      Designer of web things & visual problem solver. Owner of the cutest cross-eyed cat in the world. My middle name is Toy. Really.

    • 3:55pm4:35pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:45pm4:55pm

      App it Out Judging - App It Out Panel

      Live judging of our awesome App It Out Contest!

      App It Out Panel
      A photo of App It Out Panel

      Have you recently developed a web or mobile app you're proud of? Now's the time to show it off. Three finalists will be selected to pitch their apps LIVE on stage at Future Insights Live 2013 in front of 1,000 fellow developers and designers! Winners are selected by an esteemed panel of judges, including some of the top developers, entrepreneurs and investors in the world. The 2013 App It Out champion takes home a title belt, a bottle of bubbly, and an all-expenses trip (plus speaking gig) to an upcoming Future Insights conference! Simply head to our blog for details on how to enter.

    • 5:05pm5:55pm

      Keynote - Pivoting from the free web to paid apps: how I reinvented Mahalo - Jason Calacanis

      Session description coming soon...

      Jason Calacanis
      A photo of Jason Calacanis

      Jason Calacanis is an Internet entrepreneur and former blogger. He has founded many companies including Silicon Alley Reporter and Weblogs, Inc. He is the founder of Mahalo.com and has been its CEO since 2007. Calacanis returned to podcasting on May 1, 2009 with his new program This Week In Startups.

    • 4:35pm4:45pm

      Koding Launch - Devrim Yasar

      We welcome our friends from Koding to the stage!

      Devrim Yasar
      A photo of Devrim Yasar

      Devrim is the co-founder and CEO of Koding. Devrim was born geek, his first lines of code at 12 in qbasic, his first 3d animation with the first version of 3D Studio on 386DX. He started an outsourcing company sales office in Amsterdam with a few development offices in Ukraine, served as Assistant VP of IT at the 9th biggest bank in The Netherlands, raised a $1.5M for a mobile payment startup based in Istanbul, moved to the U.S. and became the CTO of a NY-based social network start-up, Buzzd / Localresponse. His last project is in the clouds, Koding, which aims to give a free development environment to every developer in the world, inside their browsers.

    • 6:00pm8:00pm
      Happy Hour! - Join us for our official Future Insights Live Drinks reception brought to you by Internet Explorer

    Wednesday Conference Day 2

    • Biz Bytes TrackTopic

    • 9:00am9:50am

      Keynote - The Real Me - Crafting Honest Customer Relationships - Aarron Walter

      While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers.

      Aarron Walter
      A photo of Aarron Walter

      Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron is the author of Designing for Emotion, the purple stripe in the rainbow of knowledge from A Book Apart. He lives with his wife and son in Athens, Georgia, and is a wannabe barista. He tweets about design under the moniker @aarron on Twitter.

    • 10:00am10:50am

      The Future of Marketing on the Web: Why Advertising isn't the Answer - Rand Fishkin

      In 2011, more than $70billion was spent to advertise on the web in the US. Every one of those dollars was trying to drive customers to take an action, but shockingly few succeeded. Web users are getting savvier, more ad-resistant and care far less about those who interrupt them with a paid message than following their own interests. Inbound marketing works to both parties advantage - earning customers' interest and trust by providing them with content they desire on channels they use organically. This session explores inbound paths for marketing and how businesses can earn their customers, rather than buying them.

      Rand Fishkin
      A photo of Rand Fishkin

      Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Beyond Attention: Emotion - Brian Wong

      Brian will discuss a fundamental shift in the way brands can create a truly emotional connection with consumers and speak about mobile gaming, the power of the Aha! (achievement and winning) moment, and how brands can celebrate that moment by bridging the mobile and real worlds by driving in-store and online interactions. The session will explain how brands can start feeling and building the classic emotional engagements that was once the underpinnings of the world's most successful advertising motifs but have been displaced by cold, technology-driven "solutions."

      Brian Wong
      A photo of Brian Wong

      Founder and CEO of @kiip. Former Digg'er. Nomad by choice. Explorer.

    • 12:25pm12:55pm

      Behind the scenes of Cut The Rope - Giorgio Sardo

      “Cut The Rope" is one of the most successful Objective-C games on iOS. In this session you will learn what it took us to port it to an HTML5 game and a Metro app, including some code, best practices and developer tools.

      Giorgio Sardo
      A photo of Giorgio Sardo

      Giorgio Sardo is a Director of the Windows Evangelism group at Microsoft Corp. Winner of the Imagine Cup worldwide championship, nominated as Best Consultant of the Year from the British Computer Society, Giorgio moved in early 2009 to the Microsoft headquarters in Redmond to focus on the future of the Web. Giorgio is a popular speaker worldwide and in the last 5 years he has presented at hundreds of conferences around the globe. He is the mind behind many beautiful HTML5 applications and games available at www.beautyoftheweb.com and in the Windows Store.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Running and Growing a successful Design Agency, Anywhere! - Dan James

      The Internet, and all of its remote working goodness, has eliminated the need to be geographically close to those you work for and with. What few realize is that geographical liberation is a double edged sword. The freedom to work from anywhere, with anyone, can make both teams and individuals more disposable. In this session Dan explores the day-to-day techniques that keep remote development teams working well together. He will also discuss how simple changes in communication can keep clients in other timezones impressed and continuing to want to work with you.

      Dan James
      A photo of Dan James

      Dan James is a co-founder and the CEO of the web development agency silverorange. Started in 1999, silverorange has worked with well known companies such as Digg, Mozilla, ESPN, Bebo, and Ning as well as lesser known (but just as awesome) companies like Horton Brasses and Veseys Seeds. An incessant entrepreneur, Dan continues to try new things. He and the team at silverorange launched ClusterShot.com, an open stock photography market in 2008. Recently, in his boldest and scariest move yet, he and his wife have taken over his family’s resort on the North shore of Prince Edward Island.

    • 3:05pm3:55pm

      The Evolution of Client Service - Carl Smith

      The current model of client services is terribly flawed. In the current model you worry about budgets, timelines, backlogs, slowdowns and resources. Most projects start with a contract that details potential negative events and outcomes which establishes a lack of trust between the parties involved. Most projects end when the budget depletes and the need for help still exists; even worse, it continues when the budget is gone and guilt or fear propels the strained relationship. Carl discusses the changes that will take place in the future as well as how to embrace these changes now.

      Carl Smith
      A photo of Carl Smith

      Carl Smith is an irreverant ditcher of the nine-to-five and mortal enemy of the overworked lifestyle. Owner and founder of nGen Works, Carl’s role is that of an advisor, to nGen and other companies, on how to create self-sustaining teams that perform at the highest levels. Carl has made a name for himself by creating a new framework for how we get things done, and by enabling us to realign our creative communities. When he’s not conducting business experiments with companies around the world, he’s busy sculpting a new face for the world of work… and play.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Idea to Delivery -- Go Faster! - Adam Wiggins

      Turning an idea into working code and getting it into the hands of users as quickly as possible is the key to building truly useful software. Heroku cofounder Adam Wiggins takes a look at some of the emerging techniques that will help you and your team move faster.

      Adam Wiggins
      A photo of Adam Wiggins

      Adam is a hacker, entrepreneur, and founder and CTO of Heroku. He specializes in developer experience, systematic design, and no-holds-barred execution.

    • 5:00pm5:50pm

      Keynote - Handcrafted Patterns: Designing Flexible Interfaces in HTML5 & CSS3 - Dan Cederholm

      When learning a new creative skill, we often follow a progression: Imitation, repetition, and innovation. We learn by dissecting the work of others, building our own tools, and later adding our own uniqueness. We’ll apply that thinking to designing flexible interfaces in an HTML5 and CSS3 world, exploring the process of crafting your own markup and style pattern library. What lessons can we learn from breaking websites into micro frameworks? What happens to these patterns under varying browsing conditions? Dan will share how patterns have helped him build bulletproof websites.

      Dan Cederholm
      A photo of Dan Cederholm

      Dan Cederholm is a Web designer, author, husband, and father living in Salem, Massachusetts. He’s the founder of SimpleBits, a tiny design studio and the co-founder of Dribbble. A recognized expert in the field of standards-based Web design, Dan has worked with Google, MTV, Yahoo, ESPN, Fast Company, Blogger, Odeo, and others. He embraces flexible, adaptable design using Web standards throughout his design work, writing, and speaking. Dan is the author of two bestselling books: Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS, Second Edition, and Web Standards Solutions: The Markup and Style Handbook. Dan runs the popular blog, also called SimpleBits, where he writes articles and commentary on the Web, technology, and life. He also plays a mean ukulele and occasionally wears a baseball cap.

    • 5:00pm9:00pm
      Beer and Coding in Las Vegas - Brought to you by Heroku - We're inviting you to grab a beer, a beanbag, sit back and network with fellow attendees and build an app in this hands on session. It's going to be a blast!
    • Hardcore Code TrackTopic

    • 9:00am9:50am

      Keynote - The Real Me - Crafting Honest Customer Relationships - Aarron Walter

      While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers.

      Aarron Walter
      A photo of Aarron Walter

      Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron is the author of Designing for Emotion, the purple stripe in the rainbow of knowledge from A Book Apart. He lives with his wife and son in Athens, Georgia, and is a wannabe barista. He tweets about design under the moniker @aarron on Twitter.

    • 10:00am10:50am

      Building a Dynamic Map Experience - Ross Bayer

      With so many methods available that allow people to share where they are at any given moment, how do you, as an engineer, sort through the increasing clutter to aggregate data into one format, like a map? Ross will share the process of managing complex data formulas to ensure cohesion in a product and user experience. What you'll learn: *Algorithm challenges in compiling aggregated data for a map *Loading data from one’s entire history into one view *How to help people understand data well at a high and low level *How to manage aggregated data ongoing in so many unrelated verticals

      Ross Bayer
      A photo of Ross Bayer

      Ross Bayer leads the Location and Events engineering teams and recently celebrated his third Faceversary. Ross checks in often and is a Stanford Viennese Ball enthusiast.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Machine Learning for Web Applications - Hilary Mason

      From recommending items to spam filters to personalizing a page, there are a many opportunities for integrating machine learning algorithms into every web app. Hilary will give an overview of the most common methods and algorithms and point to tools that make them simple to use for common web use cases.

      Hilary Mason
      A photo of Hilary Mason

      Hilary is the lead scientist at bit.ly, where she is finding sense in vast data sets. She is a former computer science professor with a background in machine learning and data mining, has published numerous academic papers, and regularly releases code on her personal site, www.hilarymason.com. She has discovered two new species, loves to bake cookies, and asks way too many questions.

    • 12:25pm12:55pm

      Behind the scenes of Cut The Rope - Giorgio Sardo

      “Cut The Rope" is one of the most successful Objective-C games on iOS. In this session you will learn what it took us to port it to an HTML5 game and a Metro app, including some code, best practices and developer tools.

      Giorgio Sardo
      A photo of Giorgio Sardo

      Giorgio Sardo is a Director of the Windows Evangelism group at Microsoft Corp. Winner of the Imagine Cup worldwide championship, nominated as Best Consultant of the Year from the British Computer Society, Giorgio moved in early 2009 to the Microsoft headquarters in Redmond to focus on the future of the Web. Giorgio is a popular speaker worldwide and in the last 5 years he has presented at hundreds of conferences around the globe. He is the mind behind many beautiful HTML5 applications and games available at www.beautyoftheweb.com and in the Windows Store.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      I find your lack of Backbone disturbing - Chad Pytel

      Backbone.js is taking the web development world by storm, making it possible to build snappier, more interactive web apps with cleaner code and better tests in less time. This session will show you everything you need to know to get started with this powerful Javascript framework, to tame your complicated Ajax interaction and your jQuery spaghetti code. The session will also dive into the concerns, gotchas, and unique techniques you'll run into as you build web application using Backbone.js.

      Chad Pytel
      A photo of Chad Pytel

      Chad Pytel is founder and CEO of thoughtbot, a leading Ruby on Rails development firm and the creators of popular plugins like paperclip, factory_girl, shoulda, and well as their own products Airbrake, Trajectory, Copycopter and Radish Chad is the author of Rails AntiPatterns and Pro Active Record, and is currently at work on Backbone.js on Rails He has spoken at numerous conferences around the world. He lives in Newton, MA with his wife and two children.

    • 3:05pm3:55pm

      PHP 5.4 and Beyond - Rasmus Lerdorf

      PHP is the Web scripting language that powers about 30% of all the Web sites in the world including some of the largest ones we all use on a daily basis. PHP 5.3 was released in June 2009. Now, almost 3 years later PHP 5.4 is here. Come learn about the latest features and how they, along with a number of new extensions, will affect the Web over the next couple of years. Traits, closures, the array shortcut, and other new language syntaxes as well as event-driven and asynchronous programming, NoSQL, and Support Vector Machines (SVM) will be covered in this fast-moving session.

      Rasmus Lerdorf
      A photo of Rasmus Lerdorf

      Rasmus Lerdorf is known for having gotten the PHP project off the ground in 1995 and has contributed to a number of other open source projects over the years. He was an infrastructure architect at Yahoo! for more than 7 years and most recently has been advising startups including WePay, Etsy, and Room77. He was born in Greenland, grew up in Denmark and Canada and has a Systems Design engineering degree from the University of Waterloo. You can follow @rasmus on Twitter.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Idea to Delivery -- Go Faster! - Adam Wiggins

      Turning an idea into working code and getting it into the hands of users as quickly as possible is the key to building truly useful software. Heroku cofounder Adam Wiggins takes a look at some of the emerging techniques that will help you and your team move faster.

      Adam Wiggins
      A photo of Adam Wiggins

      Adam is a hacker, entrepreneur, and founder and CTO of Heroku. He specializes in developer experience, systematic design, and no-holds-barred execution.

    • 5:00pm5:50pm

      Keynote - Handcrafted Patterns: Designing Flexible Interfaces in HTML5 & CSS3 - Dan Cederholm

      When learning a new creative skill, we often follow a progression: Imitation, repetition, and innovation. We learn by dissecting the work of others, building our own tools, and later adding our own uniqueness. We’ll apply that thinking to designing flexible interfaces in an HTML5 and CSS3 world, exploring the process of crafting your own markup and style pattern library. What lessons can we learn from breaking websites into micro frameworks? What happens to these patterns under varying browsing conditions? Dan will share how patterns have helped him build bulletproof websites.

      Dan Cederholm
      A photo of Dan Cederholm

      Dan Cederholm is a Web designer, author, husband, and father living in Salem, Massachusetts. He’s the founder of SimpleBits, a tiny design studio and the co-founder of Dribbble. A recognized expert in the field of standards-based Web design, Dan has worked with Google, MTV, Yahoo, ESPN, Fast Company, Blogger, Odeo, and others. He embraces flexible, adaptable design using Web standards throughout his design work, writing, and speaking. Dan is the author of two bestselling books: Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS, Second Edition, and Web Standards Solutions: The Markup and Style Handbook. Dan runs the popular blog, also called SimpleBits, where he writes articles and commentary on the Web, technology, and life. He also plays a mean ukulele and occasionally wears a baseball cap.

    • 5:00pm9:00pm
      Beer and Coding in Las Vegas - Brought to you by Heroku - We're inviting you to grab a beer, a beanbag, sit back and network with fellow attendees and build an app in this hands on session. It's going to be a blast!
    • Front End Dev TrackTopic

    • 9:00am9:50am

      Keynote - The Real Me - Crafting Honest Customer Relationships - Aarron Walter

      While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers.

      Aarron Walter
      A photo of Aarron Walter

      Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron is the author of Designing for Emotion, the purple stripe in the rainbow of knowledge from A Book Apart. He lives with his wife and son in Athens, Georgia, and is a wannabe barista. He tweets about design under the moniker @aarron on Twitter.

    • 10:00am10:50am

      How We Build Apps Today is Broken. Let’s Fix it - Devrim Yasar

      Lots has changed in the past few years that has made our lives as developers easier. The rise of reliable and useful version control systems like Github, configuration management, countless frameworks & cloud hosting platforms have changed the game... but still... we are still stuck building on our own local environments. We should be able to work how, when and with who we want to without today’s hassles. Let’s face it, localhost is broken and we should fix it.

      Devrim Yasar
      A photo of Devrim Yasar

      Devrim is the co-founder and CEO of Koding. Devrim was born geek, his first lines of code at 12 in qbasic, his first 3d animation with the first version of 3D Studio on 386DX. He started an outsourcing company sales office in Amsterdam with a few development offices in Ukraine, served as Assistant VP of IT at the 9th biggest bank in The Netherlands, raised a $1.5M for a mobile payment startup based in Istanbul, moved to the U.S. and became the CTO of a NY-based social network start-up, Buzzd / Localresponse. His last project is in the clouds, Koding, which aims to give a free development environment to every developer in the world, inside their browsers.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Why Blind Users Love Their Touch-Screen Smartphones (And the Business Case for Inclusive Design in the Mobile Universe) - Robin Christopherson

      In this presentation blind renowned accessibility expert Robin Christopherson will demonstrate the amazing potential that mobile devices (and even more so, their apps) have to change the lives of users with disabilities. Find out why a camera is so vital for blind users, and how apps that cost a few pence are replacing specialist bits of kit costing thousands of pounds. Inclusive design has a compelling legal and moral case - but it is also an absolute commercial imperative. Robin will go on to explain why it's so vital that every single app you develop should have accessibility well and truly baked in.

      Robin Christopherson
      A photo of Robin Christopherson

      After a degree in Engineering at Cambridge and working as an IT instructor for the Royal National Institute for the Blind (RNIB), Robin was a founding member of AbilityNet in 1998. Robin now manages AbilityNet’s Web Consultancy services – heading a team that is globally acclaimed as experts in accessibility auditing, disabled user testing and designing attractive websites that are both accessible and easy to use by all. Despite being blind, Robin uses a computer very effectively by relying on speech output to access the full range of mainstream software including email and the internet. He has a first-hand appreciation of the importance of good web design practice to accessibility.

    • 12:25pm12:55pm

      Behind the scenes of Cut The Rope - Giorgio Sardo

      “Cut The Rope" is one of the most successful Objective-C games on iOS. In this session you will learn what it took us to port it to an HTML5 game and a Metro app, including some code, best practices and developer tools.

      Giorgio Sardo
      A photo of Giorgio Sardo

      Giorgio Sardo is a Director of the Windows Evangelism group at Microsoft Corp. Winner of the Imagine Cup worldwide championship, nominated as Best Consultant of the Year from the British Computer Society, Giorgio moved in early 2009 to the Microsoft headquarters in Redmond to focus on the future of the Web. Giorgio is a popular speaker worldwide and in the last 5 years he has presented at hundreds of conferences around the globe. He is the mind behind many beautiful HTML5 applications and games available at www.beautyoftheweb.com and in the Windows Store.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Help! My Stylesheets are a Mess! - Chris Eppstein

      We've all been there. You start a project thinking "This time will be different; This time my stylesheets won't get out of control." and before you know it CSS spaghetti is staining your beautiful design. Join the creator of Compass and Sass, core team member Chris Eppstein, to explore the newly evolving best practices of maintainable stylesheets that can only be done through the magic of Sass and Compass. This talk will assume basic familiarity with Sass.

      Chris Eppstein
      A photo of Chris Eppstein

      Chris is the Creator of the Compass Stylesheet Authoring Framework and a co-creator of the Sass Stylesheet Language. He lives in Silicon Valley and works as an Engineer for LinkedIn where he develops open source tools and works on LinkedIn's stylesheet tools and architecture. Chris has an Engineering degree in Computer Science from Caltech. Before working at LinkedIn, he worked at several internet startups as both a front-end & back-end engineer.

    • 3:05pm3:55pm

      Touchy-Feely Development - Dave DeSandro

      It's time for front-end developers to break out of the code-monkey zoo. Today's web platform provides a myriad of technologies for animation, motion and dynamic content. With these tools, we web developers can evolve our craft from simply implementing visuals, into creating evocative and expressive experiences. Dave will discuss the fundamental techniques behind creative front-end development and how to sell this skill to your client.

      Dave DeSandro
      A photo of Dave DeSandro

      David DeSandro is a front-end developer with a flair for creative programming. He works at nclud in Washington DC, creating engaging, innovative interfaces. Exploring the uncharted waters of new web technologies, he thrives on pushing the boundaries of web design.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Idea to Delivery -- Go Faster! - Adam Wiggins

      Turning an idea into working code and getting it into the hands of users as quickly as possible is the key to building truly useful software. Heroku cofounder Adam Wiggins takes a look at some of the emerging techniques that will help you and your team move faster.

      Adam Wiggins
      A photo of Adam Wiggins

      Adam is a hacker, entrepreneur, and founder and CTO of Heroku. He specializes in developer experience, systematic design, and no-holds-barred execution.

    • 5:00pm5:50pm

      Keynote - Handcrafted Patterns: Designing Flexible Interfaces in HTML5 & CSS3 - Dan Cederholm

      When learning a new creative skill, we often follow a progression: Imitation, repetition, and innovation. We learn by dissecting the work of others, building our own tools, and later adding our own uniqueness. We’ll apply that thinking to designing flexible interfaces in an HTML5 and CSS3 world, exploring the process of crafting your own markup and style pattern library. What lessons can we learn from breaking websites into micro frameworks? What happens to these patterns under varying browsing conditions? Dan will share how patterns have helped him build bulletproof websites.

      Dan Cederholm
      A photo of Dan Cederholm

      Dan Cederholm is a Web designer, author, husband, and father living in Salem, Massachusetts. He’s the founder of SimpleBits, a tiny design studio and the co-founder of Dribbble. A recognized expert in the field of standards-based Web design, Dan has worked with Google, MTV, Yahoo, ESPN, Fast Company, Blogger, Odeo, and others. He embraces flexible, adaptable design using Web standards throughout his design work, writing, and speaking. Dan is the author of two bestselling books: Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS, Second Edition, and Web Standards Solutions: The Markup and Style Handbook. Dan runs the popular blog, also called SimpleBits, where he writes articles and commentary on the Web, technology, and life. He also plays a mean ukulele and occasionally wears a baseball cap.

    • 5:00pm9:00pm
      Beer and Coding in Las Vegas - Brought to you by Heroku - We're inviting you to grab a beer, a beanbag, sit back and network with fellow attendees and build an app in this hands on session. It's going to be a blast!
    • Pure Design TrackTopic

    • 9:00am9:50am

      Keynote - The Real Me - Crafting Honest Customer Relationships - Aarron Walter

      While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers.

      Aarron Walter
      A photo of Aarron Walter

      Aarron Walter is the lead user experience designer for MailChimp, where he socializes with primates and ponders ways to make interfaces more human. Aarron is the author of Designing for Emotion, the purple stripe in the rainbow of knowledge from A Book Apart. He lives with his wife and son in Athens, Georgia, and is a wannabe barista. He tweets about design under the moniker @aarron on Twitter.

    • 10:00am10:50am

      Happier clients, better websites and job satisfaction - Paul Boag

      As web designers, we love to boast about our user-centric approach to web design, but what about our clients? Most web designers resent clients, seeing them as a barrier to producing great websites. However, a website doesn't just need to meet users needs - it also must meet the needs of your clients. Web design is not just about building websites. It's about providing a service to our clients. In this talk Paul looks at how to establish a collaborative relationship with your clients that produces websites far better than you could build in isolation.

      Paul Boag
      A photo of Paul Boag

      Paul Boag has been working with the web since 1994. He is now co-founder of the digital agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written the Website Owners Manual, Building Websites for Return on Investment, Client Centric Web Design and numerous articles for publications such as .net magazine, Smashing Magazine and the econsultancy.com. Paul also speaks extensively on various aspects of web design both at conferences across the world and on his award winning web design podcast Boagworld.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Physical Architecture meets Interaction Design - Leonard Souza, Sean Coulter

      Physical architecture is about how environments interact with people. Interaction design is about the mind moving through abstract spaces. Somehow the two must intersect. This session is aimed at taking two design disciplines (physical architecture and interaction design) and finding where they relate, and how they can learn from one another. Interaction design has taken a lot from the field of architecture's creative and scientific process. For example, wireframes are very similar to blueprints (construction documents). These similarities are ever present between the two. Truly, both fields blend art and science, as well as both sides of the mind. Expect to come away with a high-level understanding of how phenomenology influences our interactions, tangible and intangible, and how cognitive science can be used to manipulate perception. This talk will be a lot of fun, so come down with an open mind and a lot of questions!

      Leonard Souza
      A photo of Leonard Souza

      Leonard Souza loves instigating epic battles between the left and right hemispheres of his brain. Upon studying both Computer Science and Fine Art, he has worked hard at mashing the two disciplines into fun and exciting solutions to complicated problems. Today, he happily works for UniversalMind/SpatialKey as a Senior Experience Engineer, where he is given many opportunities to play with art and technology. Over the years, Leonard has been fortunate enough to work with several outstanding companies such as Panasonic, DirectTV, Intel, MGM, FedEX and Boeing, as well as many startups. Leonard lives in Las Vegas, Nevada with his wife and two young boys.

      Sean Coulter
      A photo of Sean Coulter

      Sean Coulter has been fascinated with the power the built environment has on people most of his life. As a result, Sean made an early decision to be an architect. He attended Louisiana Tech University where he received a Bachelor of Architecture degree in 1991. Soon after graduating from college, Sean began his practice in Las Vegas starting his architectural internship at Welles Pugsley Architects. Ultimately in 2006, Sean became a partner with the firm and the name of the firm was changed in 2008 to Pugsley. Simpson. Coulter. Architects. In 2011 he served as President of the American Institute of Architects (AIA) Nevada Chapter where he has been instumental in steering the architectural community to create an inspirational built environment. For the past 15 years, he has been an Adjunct Professor and Juror for the School of Architecture at the University of Nevada, Las Vegas. Here, he has focused his students on creating architectural designs that dramatically respond to the human condition via a phenomenological approach to the creation of ‘place’. In his spare time, Sean is an avid cyclist and has been known to participate in several 100 mile races during the year where he likes to break his clavicle...sometimes.

    • 12:25pm12:55pm

      Behind the scenes of Cut The Rope - Giorgio Sardo

      “Cut The Rope" is one of the most successful Objective-C games on iOS. In this session you will learn what it took us to port it to an HTML5 game and a Metro app, including some code, best practices and developer tools.

      Giorgio Sardo
      A photo of Giorgio Sardo

      Giorgio Sardo is a Director of the Windows Evangelism group at Microsoft Corp. Winner of the Imagine Cup worldwide championship, nominated as Best Consultant of the Year from the British Computer Society, Giorgio moved in early 2009 to the Microsoft headquarters in Redmond to focus on the future of the Web. Giorgio is a popular speaker worldwide and in the last 5 years he has presented at hundreds of conferences around the globe. He is the mind behind many beautiful HTML5 applications and games available at www.beautyoftheweb.com and in the Windows Store.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Symbol Design and User Comprehension - Edward Boatman

      What is the point of using a symbol or icon if it doesn't communicate the correct information to your audience, or elicit the desired response from them? User comprehension is a critical aspect of symbol design, and allowing your users to be involved in the design process can help ensure your symbols are elegantly designed and deliver the correct information. In this session, Edward Boatman takes to the stage to lead the audience through the thinking behind the best use and design of icons and symbols, and the ways in which they can enhance the work that we produce.

      Edward Boatman
      A photo of Edward Boatman

      Edward is a designer and creative thinker who can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual library of the symbols and icons that form the world’s visual language. Trained in design and architecture, he has always been fascinated by hieroglyphics and modern day symbols, and their ability as a visual communication tool to transcend cultural differences.

    • 3:05pm3:55pm

      Teaching Touch: Crafting Effortless Touchscreen Interfaces - Josh Clark

      Touch gestures are sweeping away buttons, menus and windows from mobile devices, and even from the next version of Windows. The challenge: gestures are invisible, without the visual cues offered by buttons and menus. As your touchscreen app sheds buttons, how do people figure out how to use the damn thing? Learn to lead your audience by the hand (and fingers) with practical techniques that make invisible gestures obvious. Designer Josh Clark mines a variety of surprising sources for interface inspiration and design patterns. Along the way, discover the subtle power of animation, why you should be playing lots more video games, and why a toddler is your best beta tester.

      Josh Clark
      A photo of Josh Clark

      Josh Clark is a designer, developer, and author specializing in mobile design strategy and user experience. He’s author of the O’Reilly books “Tapworthy: Designing Great iPhone Apps” and “Best iPhone Apps: The Guide for Discriminating Downloaders.” Josh’s outfit Global Moxie offers consulting services and workshops to help creative companies build tapworthy mobile apps and effective websites.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Idea to Delivery -- Go Faster! - Adam Wiggins

      Turning an idea into working code and getting it into the hands of users as quickly as possible is the key to building truly useful software. Heroku cofounder Adam Wiggins takes a look at some of the emerging techniques that will help you and your team move faster.

      Adam Wiggins
      A photo of Adam Wiggins

      Adam is a hacker, entrepreneur, and founder and CTO of Heroku. He specializes in developer experience, systematic design, and no-holds-barred execution.

    • 5:00pm5:50pm

      Keynote - Handcrafted Patterns: Designing Flexible Interfaces in HTML5 & CSS3 - Dan Cederholm

      When learning a new creative skill, we often follow a progression: Imitation, repetition, and innovation. We learn by dissecting the work of others, building our own tools, and later adding our own uniqueness. We’ll apply that thinking to designing flexible interfaces in an HTML5 and CSS3 world, exploring the process of crafting your own markup and style pattern library. What lessons can we learn from breaking websites into micro frameworks? What happens to these patterns under varying browsing conditions? Dan will share how patterns have helped him build bulletproof websites.

      Dan Cederholm
      A photo of Dan Cederholm

      Dan Cederholm is a Web designer, author, husband, and father living in Salem, Massachusetts. He’s the founder of SimpleBits, a tiny design studio and the co-founder of Dribbble. A recognized expert in the field of standards-based Web design, Dan has worked with Google, MTV, Yahoo, ESPN, Fast Company, Blogger, Odeo, and others. He embraces flexible, adaptable design using Web standards throughout his design work, writing, and speaking. Dan is the author of two bestselling books: Bulletproof Web Design: Improving flexibility and protecting against worst-case scenarios with XHTML and CSS, Second Edition, and Web Standards Solutions: The Markup and Style Handbook. Dan runs the popular blog, also called SimpleBits, where he writes articles and commentary on the Web, technology, and life. He also plays a mean ukulele and occasionally wears a baseball cap.

    • 5:00pm9:00pm
      Beer and Coding in Las Vegas - Brought to you by Heroku - We're inviting you to grab a beer, a beanbag, sit back and network with fellow attendees and build an app in this hands on session. It's going to be a blast!

    Thursday Conference Day 3

    • Mobile DevTopic

    • 9:00am9:50am

      Keynote - Learning From Mobile Gone Global - Molly Holzschlag

      As we rush forward fascinated with our smartphone and pad technology, it's easy to forget that in the majority of the world, mobile access to the Web and related technologies have been around a while. Not only that, many remote parts of the world have managed to create useful, fast apps that work on a multitude of devices in myriad low-bandwidth or restricted situations. In this session, Molly will share interviews with mobile leaders from Africa and Asia, provide statistics of mobile user and developer practices, and demonstrate via a powerful use case how what many of us perceive to be limitation can actually prove to be inspiration for us all.

      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 10:00am10:50am

      PhoneGap: Cross Platform Mobile Web Development with Native Deployment - Brian LeRoux

      It's impossible to ignore the fact that mobile device usage today is eclipsing traditional desktop usage, with more screen resolutions and different pixels densities than ever before. While some within the industry might decry this fragmentation as a plague, dealing with screen size diversity is actually a challenge that's particularily suited to web technologies. Another necessary evil, shipping to many devices can also be a painful and expensive process, but this is where PhoneGap comes in: using open, standards-based web technologies to enable you to write-once, compile in the cloud and get on with building your app. In this session Brian will give a broad overview of the PhoneGap project and demonstrate how to build an app using standards based HTML, CSS and JavaScript.

      Brian LeRoux
      A photo of Brian LeRoux

      Brian LeRoux is the Principle Product Manager for Adobe PhoneGap and VP of Apache Cordova. He is well known as a beer enthusiast with a JS hacking problem.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Is that jQuery Mobile in your pocket, or are you just happy to see me? - Chad Pytel

      jQuery Mobile provides a framework for building cross-platform mobile web applications. This opinionated mobile web framework will allow you to build a single mobile interface that supports iPhone, Android, Blackberry, Palm, and Windows Mobile. This session will walk through the building of a mobile web application using jQuery Mobile. Along the way, we’ll dive into jQuery Mobile internals, exploring the interesting and innovative ways it does what it does.

      Chad Pytel
      A photo of Chad Pytel

      Chad Pytel is founder and CEO of thoughtbot, a leading Ruby on Rails development firm and the creators of popular plugins like paperclip, factory_girl, shoulda, and well as their own products Airbrake, Trajectory, Copycopter and Radish Chad is the author of Rails AntiPatterns and Pro Active Record, and is currently at work on Backbone.js on Rails He has spoken at numerous conferences around the world. He lives in Newton, MA with his wife and two children.

    • 12:25pm12:55pm

      Client/Server Apps with HTML5 and Java - James Ward

      The web application landscape is rapidly shifting back to a Client/Server architecture.  This time around the Client is JavaScript, HTML, and CSS in the browser.  The tools and deployment techniques for these types of applications are abundant and fragmented.  This session will teach you how to pull together jQuery, LESS, Twitter Bootstrap, and some CoffeeScript to build the Client.  The Server could be anything that talks HTTP but this session will use the Play Framework.  You will also learn how to deploy Client/Server web apps on the cloud using a Content Delivery Network (Amazon CloudFront) for the Client and a Cloud Application Provider (Heroku) for the Server.

      James Ward
      A photo of James Ward

      James Ward is a Principal Developer Evangelist at Heroku. Today he focuses on teaching developers how to deploy Java, Play! and Scala apps to the cloud. James frequently presents at conferences around the world such as JavaOne, Devoxx, and many other Java get-togethers. Along with Bruce Eckel, James co-authored First Steps in Flex. He has also published numerous screencasts, blogs, and technical articles. Starting with Pascal and Assembly in the 80?s, James found his passion for writing code. Beginning in the 90?s he began doing web development with HTML, Perl/CGI, then Java. After building a Flex and Java based customer service portal in 2004 for Pillar Data Systems he became a Technical Evangelist for Flex at Adobe. You can find him tweeting as @_JamesWard, answering questions on StackOverflow.com and posting code at github.com/jamesward.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Does Agile development work for mobile? - Farhan Thawar

      It’s not true that you must adopt all the tenets of Agile development or none of them. But then, how do you choose which principles will work best? Are there some principles that resonate more for working on mobile platforms and the constrained hardware of smart phones than others? Does TDD work the same way on these projects? Can you exploit pair-programming and weekly sprints? What are the most lightweight tools and processes to develop in an effective way, while not hampering engineering creativity? In this talk, we’ll discuss the lightweight engineering and product management processes we use at Xtreme Labs to build the top mobile apps around including Groupon, the NBA, and MSN. We’ll focus on tools and very lightweight things that allow engineers and product managers to actually work on building projects and staying out of unproductive pitfalls.

      Farhan Thawar
      A photo of Farhan Thawar

      Named one of “Toronto’s Top 25 Most Powerful People In 2010”, Farhan is a well-known and respected figure in the city’s tech community. Before joining the Xtreme team, Farhan held the positions of Chief Software Architect at Acheivers, (formally I Love Rewards), the Head of Search & MSN Platform for Microsoft Canada and Technical Lead at Trilogy Software. In addition to being a programming and engineering guru for Xtreme Labs, Farhan also uses his wealth of industry and mobile expertise to mentor aspiring mobile and tech startups. Farhan has a degree in Computer Science from the University of Waterloo and an MBA in Financial Engineering from Rotman School of Management at the University of Toronto.

    • 3:05pm3:55pm

      Building Highly Optimized Mobile Web Apps - Glan Thomas

      The mobile web is all about fast interactions and slick UI experiences. Native apps have set high expectations. Unlike its desktop cousin, on the mobile web the CPU time, memory, and network bandwidth are precious resources. It is up to us as mobile web developers to use these resources wisely. Let's take a look at some tools and techniques available to aid us in creating awesomely responsive mobile web apps.

      Glan Thomas
      A photo of Glan Thomas

      Glan Thomas is a Senior Front-end Games Engineer at Tapulous / Disney Mobile. He specializes in creating magical mobile web experiences. Prior to moving to the Bay Area in 2010, he worked as a web developer at the BBC in London and ran his own web consultancy. Glan has a Master of Engineering degree from Warwick University, rides a Buell motorcycle and has a chocolate labrador named Buddy.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Integrating your app with the big boys. The ups, downs, ins and outs of working with larger companies - Chris Byers

      Third party integrations can be the bread and butter of any web app. Hear Formstack CEO Chris Byers discuss the challenges of collaborating with a company nearly 100 times its size, lessons learned from the experience and why it was more than worth it. From development and testing to phone tag and pancakes--this session will give you some rare insight on how we made it work.

      Chris Byers
      A photo of Chris Byers

      Chris is the CEO of Formstack and runs the day to day operations of the company. He has been a fan/user of Formstack since 2006, assisted in the first round of funding, and joined the team in 2010. His most recent past experiences include co-founding and running an international non-profit while based in London, England & Krakow, Poland. While living in Europe he and his wife, Dana, once packed up the kids and went on a 40 day journey to 10 countries which included South Africa. Chris also served as a Vice President of Investor Relations and Financing for a regional health care company.

    • 5:00pm5:55pm
      App Judgement - Join us and the App Judgement team for a fun-filled session, with reviews, games and pitches! We'll also be crowning the winner of our App It Out Mobile Contest...
    • 6:00pm8:00pm
      Happy Hour! - Join us for an official FI live Drinks reception brought to you by SkyDrive - and try out the exclusive Skydrive cocktail...
    • Mobile DesignTopic

    • 9:00am9:50am

      Keynote - Learning From Mobile Gone Global - Molly Holzschlag

      As we rush forward fascinated with our smartphone and pad technology, it's easy to forget that in the majority of the world, mobile access to the Web and related technologies have been around a while. Not only that, many remote parts of the world have managed to create useful, fast apps that work on a multitude of devices in myriad low-bandwidth or restricted situations. In this session, Molly will share interviews with mobile leaders from Africa and Asia, provide statistics of mobile user and developer practices, and demonstrate via a powerful use case how what many of us perceive to be limitation can actually prove to be inspiration for us all.

      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 10:00am10:50am

      Designing For Cross Platform and Keeping Users Happy - Bryan Haggerty

      Designing for multiple platforms often implies strict consistency or unscalable design work. At Twitter, where millions of people use the service on a daily basis, the way in which they interact with Twitter is increasingly on mobile platforms. In order to reach every person on the planet and delight them requires offering a cross platform Twitter experience which is both consistent and platform appropriate. Mobile designer, Bryan Haggerty, will discuss how Twitter tackles this design balance.

      Bryan Haggerty
      A photo of Bryan Haggerty

      Bryan Haggerty specializes in mobile design at Twitter, creating experiences for iPhone, iPad, Android, and Mobile Web. He also has a background in mobile research and previously designed and launched LinkedIn's first mobile products.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Symbol Design and User Comprehension - Edward Boatman

      What is the point of using a symbol or icon if it doesn't communicate the correct information to your audience, or elicit the desired response from them? User comprehension is a critical aspect of symbol design, and allowing your users to be involved in the design process can help ensure your symbols are elegantly designed and deliver the correct information. In this session, Edward Boatman takes to the stage to lead the audience through the thinking behind the best use and design of icons and symbols, and the ways in which they can enhance the work that we produce.

      Edward Boatman
      A photo of Edward Boatman

      Edward is a designer and creative thinker who can always find beauty and inspiration in the world around him. Edward is one of the founders of The Noun Project, a growing open sourced visual library of the symbols and icons that form the world’s visual language. Trained in design and architecture, he has always been fascinated by hieroglyphics and modern day symbols, and their ability as a visual communication tool to transcend cultural differences.

    • 12:25pm12:55pm

      Client/Server Apps with HTML5 and Java - James Ward

      The web application landscape is rapidly shifting back to a Client/Server architecture.  This time around the Client is JavaScript, HTML, and CSS in the browser.  The tools and deployment techniques for these types of applications are abundant and fragmented.  This session will teach you how to pull together jQuery, LESS, Twitter Bootstrap, and some CoffeeScript to build the Client.  The Server could be anything that talks HTTP but this session will use the Play Framework.  You will also learn how to deploy Client/Server web apps on the cloud using a Content Delivery Network (Amazon CloudFront) for the Client and a Cloud Application Provider (Heroku) for the Server.

      James Ward
      A photo of James Ward

      James Ward is a Principal Developer Evangelist at Heroku. Today he focuses on teaching developers how to deploy Java, Play! and Scala apps to the cloud. James frequently presents at conferences around the world such as JavaOne, Devoxx, and many other Java get-togethers. Along with Bruce Eckel, James co-authored First Steps in Flex. He has also published numerous screencasts, blogs, and technical articles. Starting with Pascal and Assembly in the 80?s, James found his passion for writing code. Beginning in the 90?s he began doing web development with HTML, Perl/CGI, then Java. After building a Flex and Java based customer service portal in 2004 for Pillar Data Systems he became a Technical Evangelist for Flex at Adobe. You can find him tweeting as @_JamesWard, answering questions on StackOverflow.com and posting code at github.com/jamesward.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Mobile Myths Debunked - Josh Clark

      A set of stubborn myths are driving the development of flimsy mobile experiences that patronize and frustrate. "Info snacking." "The distracted, rushed mobile user." Those behaviors don't always, or even usually, exist, yet too often we design solely for those contexts, creating mobile apps as lite versions of their desktop counterparts. Instead, mobile apps should almost always do MORE than their desktop counterparts. "Tapworthy" author Josh Clark explains the difficult craft of designing simple interfaces for complex mobile apps, sharing techniques that will future-proof your mobile efforts.

      Josh Clark
      A photo of Josh Clark

      Josh Clark is a designer, developer, and author specializing in mobile design strategy and user experience. He’s author of the O’Reilly books “Tapworthy: Designing Great iPhone Apps” and “Best iPhone Apps: The Guide for Discriminating Downloaders.” Josh’s outfit Global Moxie offers consulting services and workshops to help creative companies build tapworthy mobile apps and effective websites.

    • 3:05pm3:55pm

      Markup For Mobile (and other devices) - Laura Kalbag

      In a few years we've gone from a dire mobile web situation to a sudden boom of smartphones and tablets, with browsers that are almost as capable as those on the desktop. Despite this, decent HTML and CSS can still make a big difference to the browsing experience on a mobile device. In a talk packed with tips on how to make your mobile markup as beautiful as it can be, I'll explore working processes that make it easy to add small screens into your workflow and how to remain device-agnostic to make your sites future-friendly.

      Laura Kalbag
      A photo of Laura Kalbag

      Laura Kalbag is a designer easily excited by web design and development. Among her list of ever-changing pet subjects are mobile web, semantic web, web fonts and WordPress, but she's really fascinated by anything in the areas of web, mobile and design. Laura has been a freelancer for the whole of her professional life. She revels in working with small and meaningful clients, creating websites, apps, icons, illustrations and the odd logo.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Build fast and scalable mobile apps - Brad Abrams

      Mobile applications are exploding. Every day a new Instagram or Foursquare is born. Come learn how you can take advantage of App Engine and other Google cloud technologies to quickly launch your own mobile applications.

      Brad Abrams
      A photo of Brad Abrams

      Brad Abrams is a product manager for the Cloud Platform team at Google. He has over 15 years building developer platforms including Google Plugin for Eclipse and before joining Google, helping create the Common Language Runtime and the .NET Framework. He is author of several books from Addison Wesley including “Framework Design Guidelines”.

    • 5:00pm5:55pm
      App Judgement - Join us and the App Judgement team for a fun-filled session, with reviews, games and pitches! We'll also be crowning the winner of our App It Out Mobile Contest...
    • 6:00pm8:00pm
      Happy Hour! - Join us for an official FI live Drinks reception brought to you by SkyDrive - and try out the exclusive Skydrive cocktail...
    • Consumerization In The EnterpriseTopic

    • 9:00am9:50am

      Keynote - Learning From Mobile Gone Global - Molly Holzschlag

      As we rush forward fascinated with our smartphone and pad technology, it's easy to forget that in the majority of the world, mobile access to the Web and related technologies have been around a while. Not only that, many remote parts of the world have managed to create useful, fast apps that work on a multitude of devices in myriad low-bandwidth or restricted situations. In this session, Molly will share interviews with mobile leaders from Africa and Asia, provide statistics of mobile user and developer practices, and demonstrate via a powerful use case how what many of us perceive to be limitation can actually prove to be inspiration for us all.

      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 10:00am10:50am

      The future of trust "Without trust, nothing changes." - Carl Smith

      We live in a world of online tools; they shape our lives, help us communicate, and keep us informed. Imagine how these tools could be applied to create teams that thrive on trust and accountability--groups who are literally wired to do and be better by default. Using hard-nosed case studies, Carl explores the fundamentals of trust now and in the future, and shows us how to combine these fundamentals with our arsenal of tools to create a better, more trusting tomorrow. In this talk, Carl will cover: The role of trust in an increasingly technological world, Maximizing tools to reinforce accountability, Creating a world where trust is the norm.

      Carl Smith
      A photo of Carl Smith

      Carl Smith is an irreverant ditcher of the nine-to-five and mortal enemy of the overworked lifestyle. Owner and founder of nGen Works, Carl’s role is that of an advisor, to nGen and other companies, on how to create self-sustaining teams that perform at the highest levels. Carl has made a name for himself by creating a new framework for how we get things done, and by enabling us to realign our creative communities. When he’s not conducting business experiments with companies around the world, he’s busy sculpting a new face for the world of work… and play.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Why Blind Users Love Their Touch-Screen Smartphones (And the Business Case for Inclusive Design in the Mobile Universe) - Robin Christopherson

      In this presentation blind renowned accessibility expert Robin Christopherson will demonstrate the amazing potential that mobile devices (and even more so their apps) have to change the lives of users with disabilities. Find out why a camera is so vital for blind users, and how apps that cost a few pence are replacing specialist bits of kit costing thousands of pounds. Inclusive design has a compelling legal and moral case - but it is also an absolute commercial imperative. Robin will go on to explain why it's so vital that every single app you develop should have accessibility well and truly baked in.

      Robin Christopherson
      A photo of Robin Christopherson

      After a degree in Engineering at Cambridge and working as an IT instructor for the Royal National Institute for the Blind (RNIB), Robin was a founding member of AbilityNet in 1998. Robin now manages AbilityNet’s Web Consultancy services – heading a team that is globally acclaimed as experts in accessibility auditing, disabled user testing and designing attractive websites that are both accessible and easy to use by all. Despite being blind, Robin uses a computer very effectively by relying on speech output to access the full range of mainstream software including email and the internet. He has a first-hand appreciation of the importance of good web design practice to accessibility.

    • 12:25pm12:55pm

      Client/Server Apps with HTML5 and Java - James Ward

      The web application landscape is rapidly shifting back to a Client/Server architecture.  This time around the Client is JavaScript, HTML, and CSS in the browser.  The tools and deployment techniques for these types of applications are abundant and fragmented.  This session will teach you how to pull together jQuery, LESS, Twitter Bootstrap, and some CoffeeScript to build the Client.  The Server could be anything that talks HTTP but this session will use the Play Framework.  You will also learn how to deploy Client/Server web apps on the cloud using a Content Delivery Network (Amazon CloudFront) for the Client and a Cloud Application Provider (Heroku) for the Server.

      James Ward
      A photo of James Ward

      James Ward is a Principal Developer Evangelist at Heroku. Today he focuses on teaching developers how to deploy Java, Play! and Scala apps to the cloud. James frequently presents at conferences around the world such as JavaOne, Devoxx, and many other Java get-togethers. Along with Bruce Eckel, James co-authored First Steps in Flex. He has also published numerous screencasts, blogs, and technical articles. Starting with Pascal and Assembly in the 80?s, James found his passion for writing code. Beginning in the 90?s he began doing web development with HTML, Perl/CGI, then Java. After building a Flex and Java based customer service portal in 2004 for Pillar Data Systems he became a Technical Evangelist for Flex at Adobe. You can find him tweeting as @_JamesWard, answering questions on StackOverflow.com and posting code at github.com/jamesward.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Engaging your customers: Does your website play nicely with social media? - Paul Boag

      The relationship between your website and social media channels is like a tragic love story. Social media is deeply in love with your website and is constantly telling the world they should visit. However, your website seems to care little in return. While social media promotes your site, the site does nothing but display a couple of 'like this' or 'tweet that' icons. User experience does not start and end with your site. It encompasses the entire online experience (and beyond). It is therefore important that your website plays nicely with social media so that users move seamlessly between the two. In this talk Paul shares ways that social media can become deeply embedded into your website rather than exist as a separate entity.

      Paul Boag
      A photo of Paul Boag

      Paul Boag has been working with the web since 1994. He is now co-founder of the digital agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written the Website Owners Manual, Building Websites for Return on Investment, Client Centric Web Design and numerous articles for publications such as .net magazine, Smashing Magazine and the econsultancy.com. Paul also speaks extensively on various aspects of web design both at conferences across the world and on his award winning web design podcast Boagworld.

    • 3:05pm3:55pm

      Leveraging SEO and Social Media Marketing to Build a Symbiotic Customer Acquisition Funnel - Rand Fishkin

      This session will explore strategic and tactical methods websites can use to attract customers using search engine optimization (SEO) and social media marketing. We'll start with a broad overview of how and why these techniques work, then dive into specific examples of organizations who've succeeded

      Rand Fishkin
      A photo of Rand Fishkin

      Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Build fast and scalable mobile apps - Brad Abrams

      Mobile applications are exploding. Every day a new Instagram or Foursquare is born. Come learn how you can take advantage of App Engine and other Google cloud technologies to quickly launch your own mobile applications.

      Brad Abrams
      A photo of Brad Abrams

      Brad Abrams is a product manager for the Cloud Platform team at Google. He has over 15 years building developer platforms including Google Plugin for Eclipse and before joining Google, helping create the Common Language Runtime and the .NET Framework. He is author of several books from Addison Wesley including “Framework Design Guidelines”.

    • 5:00pm5:55pm
      App Judgement - Join us and the App Judgement team for a fun-filled session, with reviews, games and pitches! We'll also be crowning the winner of our App It Out Mobile Contest...
    • 6:00pm8:00pm
      Happy Hour! - Join us for an official FI live Drinks reception brought to you by SkyDrive - and try out the exclusive Skydrive cocktail...
    • Doing Social BusinessTopic

    • 9:00am9:50am

      Keynote - Learning From Mobile Gone Global - Molly Holzschlag

      As we rush forward fascinated with our smartphone and pad technology, it's easy to forget that in the majority of the world, mobile access to the Web and related technologies have been around a while. Not only that, many remote parts of the world have managed to create useful, fast apps that work on a multitude of devices in myriad low-bandwidth or restricted situations. In this session, Molly will share interviews with mobile leaders from Africa and Asia, provide statistics of mobile user and developer practices, and demonstrate via a powerful use case how what many of us perceive to be limitation can actually prove to be inspiration for us all.

      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 10:00am10:50am

      The Secret Life of Social Media - Hilary Mason

      Ever wonder how a meme begins? Or what people who share serious news *actually* read about? Or what percentage of all links on the web are about the weather? At bitly, we see hundreds of millions of share and click events every day. I'll talk about how people share, read, and create content and how it spreads through space and time.

      Hilary Mason
      A photo of Hilary Mason

      Hilary is the lead scientist at bit.ly, where she is finding sense in vast data sets. She is a former computer science professor with a background in machine learning and data mining, has published numerous academic papers, and regularly releases code on her personal site, www.hilarymason.com. She has discovered two new species, loves to bake cookies, and asks way too many questions.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Avoiding Enterprise-Level Search + Social Disasters - Rand Fishkin

      Many of the largest companies suffer from incorrect execution on SEO and social media marketing. Starting with some examples that have landed enterprises in hot water (or cost them huge numbers of customers), this session will uncover best practices and deliver a broad roadmap alongside specific tactical advice to help big firms dodge big problems.

      Rand Fishkin
      A photo of Rand Fishkin

      Rand Fishkin is the CEO & Co-Founder of the web's most popular SEO Software provider; SEOmoz. He co-authored the Art of SEO from O'Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and PC World among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

    • 12:25pm12:55pm

      Client/Server Apps with HTML5 and Java - James Ward

      The web application landscape is rapidly shifting back to a Client/Server architecture.  This time around the Client is JavaScript, HTML, and CSS in the browser.  The tools and deployment techniques for these types of applications are abundant and fragmented.  This session will teach you how to pull together jQuery, LESS, Twitter Bootstrap, and some CoffeeScript to build the Client.  The Server could be anything that talks HTTP but this session will use the Play Framework.  You will also learn how to deploy Client/Server web apps on the cloud using a Content Delivery Network (Amazon CloudFront) for the Client and a Cloud Application Provider (Heroku) for the Server.

      James Ward
      A photo of James Ward

      James Ward is a Principal Developer Evangelist at Heroku. Today he focuses on teaching developers how to deploy Java, Play! and Scala apps to the cloud. James frequently presents at conferences around the world such as JavaOne, Devoxx, and many other Java get-togethers. Along with Bruce Eckel, James co-authored First Steps in Flex. He has also published numerous screencasts, blogs, and technical articles. Starting with Pascal and Assembly in the 80?s, James found his passion for writing code. Beginning in the 90?s he began doing web development with HTML, Perl/CGI, then Java. After building a Flex and Java based customer service portal in 2004 for Pillar Data Systems he became a Technical Evangelist for Flex at Adobe. You can find him tweeting as @_JamesWard, answering questions on StackOverflow.com and posting code at github.com/jamesward.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Engaging your customers: Does your website play nicely with social media? - Paul Boag

      The relationship between your website and social media channels is like a tragic love story. Social media is deeply in love with your website and is constantly telling the world they should visit. However, your website seems to care little in return. While social media promotes your site, the site does nothing but display a couple of 'like this' or 'tweet that' icons. User experience does not start and end with your site. It encompasses the entire online experience (and beyond). It is therefore important that your website plays nicely with social media so that users move seamlessly between the two. In this talk Paul shares ways that social media can become deeply embedded into your website rather than exist as a separate entity.

      Paul Boag
      A photo of Paul Boag

      Paul Boag has been working with the web since 1994. He is now co-founder of the digital agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written the Website Owners Manual, Building Websites for Return on Investment, Client Centric Web Design and numerous articles for publications such as .net magazine, Smashing Magazine and the econsultancy.com. Paul also speaks extensively on various aspects of web design both at conferences across the world and on his award winning web design podcast Boagworld.

    • 3:05pm3:55pm

      How to use Gamification correctly in your company - Ryan Carson

      Humans have an innate desire to advance their skills and complete tasks. Gamification allows you to harness those factors to improve UX and increase your revenue growth. I'll show you how we've done this at Treehouse

      Ryan Carson
      A photo of Ryan Carson

      Ryan loves web tech, coffee and movies. (Is it wrong to see The Matrix seven times at the cinema?) He's got a degree in Computer Science and is passionate about connecting and encouraging people - which is why he's passionate about running events for the web community. He loves his wife and can't believe he's a dad. I'm a Father, entrepreneur and lover of movies. Founder of @carsonified and @treehouse

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Build fast and scalable mobile apps - Brad Abrams

      Mobile applications are exploding. Every day a new Instagram or Foursquare is born. Come learn how you can take advantage of App Engine and other Google cloud technologies to quickly launch your own mobile applications.

      Brad Abrams
      A photo of Brad Abrams

      Brad Abrams is a product manager for the Cloud Platform team at Google. He has over 15 years building developer platforms including Google Plugin for Eclipse and before joining Google, helping create the Common Language Runtime and the .NET Framework. He is author of several books from Addison Wesley including “Framework Design Guidelines”.

    • 5:00pm5:55pm
      App Judgement - Join us and the App Judgement team for a fun-filled session, with reviews, games and pitches! We'll also be crowning the winner of our App It Out Mobile Contest...
    • 6:00pm8:00pm
      Happy Hour! - Join us for an official FI live Drinks reception brought to you by SkyDrive - and try out the exclusive Skydrive cocktail...
    • Big Data, Big RewardsTopic

    • 9:00am9:50am

      Keynote - Learning From Mobile Gone Global - Molly Holzschlag

      As we rush forward fascinated with our smartphone and pad technology, it's easy to forget that in the majority of the world, mobile access to the Web and related technologies have been around a while. Not only that, many remote parts of the world have managed to create useful, fast apps that work on a multitude of devices in myriad low-bandwidth or restricted situations. In this session, Molly will share interviews with mobile leaders from Africa and Asia, provide statistics of mobile user and developer practices, and demonstrate via a powerful use case how what many of us perceive to be limitation can actually prove to be inspiration for us all.

      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 10:00am10:50am

      Practical Software Security - Aaron Bedra

      Putting software on the web can be a dangerous venture. Sure you read about all of the internet billionaires and their seemingly simple ideas. What you don't read about (unless it gets really bad) are the trials and tribulations that take place in the name of securing those applications. Every day new ideas techniques are discovered to plunder your software and take your users sensitive information. A security breach can mean serious brand disruption and in some cases, close doors.  Join Aaron Bedra as he walks you through a practical approach of the things you need to be aware of as you design new software systems. He will take you through a brief history of security, cryptography, and politics. He will cover ideas like authentication, authorization, configuration management, and data validation. He will offer some ideas around building a security program in your organization and provide some pragmatic tips that will help you secure your software without sacrificing your time to delivery.

      Aaron Bedra
      A photo of Aaron Bedra

      Aaron is a senior engineer at Groupon where he helps teams design and code security focused software. Aaron works as a technical lead, speaker, and author. Aaron is a frequent contributor to the Clojure language and is the author of “Rails Security Audit”, a co-author of “Programming Clojure 2nd Edition”, and a co-author of the upcoming "Practical Software Security" book.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Unleashing your Inner Hacker - Aaron Bedra

      Are there things about your software that keep you up at night? Is the security of your application and the servers they’re running on one of those things? If you answered yes, this talk is for you. If you answered no, this talk is a must! Join Aaron as he introduces you to several methods of quickly learning the basic skills needed to asses the security of a web application and the server(s) that it runs on. You will explore common mistakes made in software development as well as common misconfigurations on servers that lead to their eventual demise. In this session you will be introduced to Webgoat, a project by OWASP that teaches basic web application hacking techniques through exploration and challenges. You will have the ability to work through a few of the labs as a group and arm yourselves with some new skills. You will learn the basic techniques for port scanning and service identification, and how to spot potential weaknesses in server configurations without setting off any alarm bells. After some basic training you will be given a challenge as a group to deface a simple web application running on a virtual machine during the talk.

      Aaron Bedra
      A photo of Aaron Bedra

      Aaron is a senior engineer at Groupon where he helps teams design and code security focused software. Aaron works as a technical lead, speaker, and author. Aaron is a frequent contributor to the Clojure language and is the author of “Rails Security Audit”, a co-author of “Programming Clojure 2nd Edition”, and a co-author of the upcoming "Practical Software Security" book.

    • 12:25pm12:55pm

      Client/Server Apps with HTML5 and Java - James Ward

      The web application landscape is rapidly shifting back to a Client/Server architecture.  This time around the Client is JavaScript, HTML, and CSS in the browser.  The tools and deployment techniques for these types of applications are abundant and fragmented.  This session will teach you how to pull together jQuery, LESS, Twitter Bootstrap, and some CoffeeScript to build the Client.  The Server could be anything that talks HTTP but this session will use the Play Framework.  You will also learn how to deploy Client/Server web apps on the cloud using a Content Delivery Network (Amazon CloudFront) for the Client and a Cloud Application Provider (Heroku) for the Server.

      James Ward
      A photo of James Ward

      James Ward is a Principal Developer Evangelist at Heroku. Today he focuses on teaching developers how to deploy Java, Play! and Scala apps to the cloud. James frequently presents at conferences around the world such as JavaOne, Devoxx, and many other Java get-togethers. Along with Bruce Eckel, James co-authored First Steps in Flex. He has also published numerous screencasts, blogs, and technical articles. Starting with Pascal and Assembly in the 80?s, James found his passion for writing code. Beginning in the 90?s he began doing web development with HTML, Perl/CGI, then Java. After building a Flex and Java based customer service portal in 2004 for Pillar Data Systems he became a Technical Evangelist for Flex at Adobe. You can find him tweeting as @_JamesWard, answering questions on StackOverflow.com and posting code at github.com/jamesward.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Beyond Visitors and Bounce Rates, A Data Story - George Ortiz

      Your Bounce Rate in Google Analytics is 63%, now what? The way most of us approach site analytics has moved from overall site visitors to aggregating visitor flow. With that, we're still stuck asking these same questions and trying to translate these metrics into actionable tasks. In this talk George will share the story of how we got here and what the future has in store for site analytics. With web apps such as KISSMetrics and MixPanel, we are now moving beyond an aggregate number of monthly visitors to more actionable metrics that tell us exactly how our users what to receive content.

      George Ortiz
      A photo of George Ortiz

      George Ortiz is a part-time developer and full-time entrepreneur from the silicon slopes of Salt Lake City, Utah. He is currently the Co-Founder and CTO of Explorer.io, a startup centered around delivering social engagement layers to outdoor retailers. George has also recently founded PressTrends, an analytics platform for WordPress. He continues to speak and advise startups throughout the west.

    • 3:05pm3:55pm

      Big Data system architectures and strategies - Amandeep Khurana

      As a part of this talk, I'll introduce some of the key technologies that are being used to solve data problems in today's date. The talk will touch upon some strategies on how to handle large amounts of data and how to extract value out of it. It's going to be a crash course about the technologies at play.

      Amandeep Khurana
      A photo of Amandeep Khurana

      Amandeep is a Solutions Architect at Cloudera. Prior to Cloudera, he was at Amazon Web Services, where he was a developer on the Elastic MapReduce team. Before working for Amazon, Amandeep attended University of California, Santa Cruz, where he attained his MS in Computer Science, and also worked part time at Cisco Systems where he was responsible for building a data integration framework using Hadoop and HBase.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Build fast and scalable mobile apps - Brad Abrams

      Mobile applications are exploding. Every day a new Instagram or Foursquare is born. Come learn how you can take advantage of App Engine and other Google cloud technologies to quickly launch your own mobile applications.

      Brad Abrams
      A photo of Brad Abrams

      Brad Abrams is a product manager for the Cloud Platform team at Google. He has over 15 years building developer platforms including Google Plugin for Eclipse and before joining Google, helping create the Common Language Runtime and the .NET Framework. He is author of several books from Addison Wesley including “Framework Design Guidelines”.

    • 5:00pm5:55pm
      App Judgement - Join us and the App Judgement team for a fun-filled session, with reviews, games and pitches! We'll also be crowning the winner of our App It Out Mobile Contest...
    • 6:00pm8:00pm
      Happy Hour! - Join us for an official FI live Drinks reception brought to you by SkyDrive - and try out the exclusive Skydrive cocktail...
    • Cloud: From Buzz To BenefitTopic

    • 9:00am9:50am

      Keynote - Learning From Mobile Gone Global - Molly Holzschlag

      As we rush forward fascinated with our smartphone and pad technology, it's easy to forget that in the majority of the world, mobile access to the Web and related technologies have been around a while. Not only that, many remote parts of the world have managed to create useful, fast apps that work on a multitude of devices in myriad low-bandwidth or restricted situations. In this session, Molly will share interviews with mobile leaders from Africa and Asia, provide statistics of mobile user and developer practices, and demonstrate via a powerful use case how what many of us perceive to be limitation can actually prove to be inspiration for us all.

      Molly Holzschlag
      A photo of Molly Holzschlag

      Molly is the Senior Open Web Tech Strategist at Knowbility.org - a non-profit organization dedicated to bringing technology access to children and adults with disabilities. Her primary focus there is in using and encouraging Open Web technologies for highly effective, user-friendly and universally accessible Web sites and applications. A member of the W3C for nearly a decade, Molly works in the CSS Working Group as a group liaison and developer advocate. Author of over 35 industry books, including co-author of the acclaimed "Zen of CSS Design" with Dave Shea, Molly continues her 25th year in IT and contributes to a variety of publications and advocacy groups surrounding technology as it relates to the human experience.

    • 10:00am10:50am

      The Cloud and Security: Do they mix? - Brian Prince

      The cloud is a great new force in computing. A lot of companies are betting their future on it, and many more are dipping their toes in the water. There are a lot of concerns about the cloud, and if it is secure. In this session Brian will discuss what security in the cloud means, and how you can be both secure and in the cloud. He might bust some myths and burst some bubbles in the process.

      Brian Prince
      A photo of Brian Prince

      Brian H. Prince is a Principal Cloud Evangelist for Microsoft, based in the US. He gets super excited whenever he talks about technology, especially cloud computing, patterns, and practices. His job is to help customers strategically leverage technology, and help them bring their architecture to a super level. Further, he is a co-founder of the non-profit organization CodeMash (www.codemash.org). He speaks at various international technology conferences. Brian is the co-author of “Azure in Action”, published by Manning Press.

    • 10:50am11:30am
      Morning Break - Grab a coffee and take a look around our expo area!
    • 11:30am12:20pm

      Database Persistence at Scale in The Cloud - Tim Milliron

      Databases are at the core of all SaaS applications and services. Yet high-availability database persistence at scale is one of the most difficult problems facing cloud services. Why is database persistence in the cloud so hard? And, what can you do about it?

      Tim Milliron
      A photo of Tim Milliron

      Tim is Director of Engineering at Twilio, where he leads the teams responsible for building Twilio's simple, powerful telecommunications API. He is passionate about building & designing great products, growing engineering teams that exceed expectations, and creating nimble, scalable engineering processes. Before Twilio, Tim spent 12 years at cloud-computing's polar opposite: Pixar, where high-performance desktop-computing is king, and where Tim led teams that did everything from film production to internal tools development.

    • 12:25pm12:55pm

      Client/Server Apps with HTML5 and Java - James Ward

      The web application landscape is rapidly shifting back to a Client/Server architecture.  This time around the Client is JavaScript, HTML, and CSS in the browser.  The tools and deployment techniques for these types of applications are abundant and fragmented.  This session will teach you how to pull together jQuery, LESS, Twitter Bootstrap, and some CoffeeScript to build the Client.  The Server could be anything that talks HTTP but this session will use the Play Framework.  You will also learn how to deploy Client/Server web apps on the cloud using a Content Delivery Network (Amazon CloudFront) for the Client and a Cloud Application Provider (Heroku) for the Server.

      James Ward
      A photo of James Ward

      James Ward is a Principal Developer Evangelist at Heroku. Today he focuses on teaching developers how to deploy Java, Play! and Scala apps to the cloud. James frequently presents at conferences around the world such as JavaOne, Devoxx, and many other Java get-togethers. Along with Bruce Eckel, James co-authored First Steps in Flex. He has also published numerous screencasts, blogs, and technical articles. Starting with Pascal and Assembly in the 80?s, James found his passion for writing code. Beginning in the 90?s he began doing web development with HTML, Perl/CGI, then Java. After building a Flex and Java based customer service portal in 2004 for Pillar Data Systems he became a Technical Evangelist for Flex at Adobe. You can find him tweeting as @_JamesWard, answering questions on StackOverflow.com and posting code at github.com/jamesward.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Anything That Can Go Wrong Will Go Wrong: Or, How I Learned to Stop Worrying and Love the Cloud - Ben Coe

      Building on a cloud infrastructure, such as AWS, offers huge benefits to an early-stage startup: You can start with minimal costs; at the same time, you can take solace in the fact that you're building on an infrastructure that will grow with your company. Having said this, the 'cloud' is not a trivial paradigm to develop on top of. A good philosophy is this, "anything that can go wrong will go wrong". We have certainly found this to be the case, in our first year of developing on AWS: servers will disappear and/or become unresponsive; network IO and, in turn, EBS drives have inconsistent performance characteristics; AWS occasionally goes down. There are steps that can be taken to minimize these risks. They're really no different than the steps that should be taken to minimize risk in any software application: have backups of all data; know the risks involved with where you choose to store your data; prepare for any node in your system disappearing; unit-test thoroughly. In this session, Ben will look back on their experiences using AWS to bootstrap a data-heavy startup with some very real technical challenges.

      Ben Coe
      A photo of Ben Coe

      Ben holds an MSc specializing in Natural Language Processing from the University of Guelph. He put this to good use, co-founding the cloud-based search and productivity application Attachments.me. He's a wannabe professional rock-climber, an amateur musician, and a bagel aficionado.

    • 3:05pm3:55pm

      Cloud based infrastructure for massive scale, without massive costs - Elmer Thomas

      Cloud based services have enabled companies in 2012 to grow their customer base exponentially, in a matter of months. Even the smallest of startup teams can reach massive scale, while maintaining reasonable costs. Recent examples of this phenomena include Quora, Instagram, Path and Pinterest. 10 years ago, without the benefits of cloud-based infrastructure services, how would these have companies fared?

      Elmer Thomas
      A photo of Elmer Thomas

      Elmer Thomas is a Developer Evangelist at SendGrid. He works with developers at hackdays and conferences to further simplify the process of integrating with SendGrid’s APIs and to discover what new email challenges need to be conquered. When not on the road, he works on making life for developers using SendGrid frictionless.

    • 3:55pm4:25pm
      Afternoon Break - Grab a coffee and snack and take a look around our expo area
    • 4:25pm4:55pm

      Build fast and scalable mobile apps - Brad Abrams

      Mobile applications are exploding. Every day a new Instagram or Foursquare is born. Come learn how you can take advantage of App Engine and other Google cloud technologies to quickly launch your own mobile applications.

      Brad Abrams
      A photo of Brad Abrams

      Brad Abrams is a product manager for the Cloud Platform team at Google. He has over 15 years building developer platforms including Google Plugin for Eclipse and before joining Google, helping create the Common Language Runtime and the .NET Framework. He is author of several books from Addison Wesley including “Framework Design Guidelines”.

    • 5:00pm5:55pm
      App Judgement - Join us and the App Judgement team for a fun-filled session, with reviews, games and pitches! We'll also be crowning the winner of our App It Out Mobile Contest...
    • 6:00pm8:00pm
      Happy Hour! - Join us for an official FI live Drinks reception brought to you by SkyDrive - and try out the exclusive Skydrive cocktail...

    Friday Conference Day 4

    • Mobile DevTopic

    • 8:45am9:55am

      The City As A Startup - Tony Hsieh, Zach Ware

      Tony Hsieh (Zappos CEO) and Zach Ware (Zappos Campus Project Manager and VegasTechFund General Partner) will discuss how Zappos and the $350 million Downtown Project (www.downtownproject.com) are helping accelerate community, learning, and serendipity in downtown Vegas to generate productivity, innovation, and happiness.

      Tony Hsieh
      A photo of Tony Hsieh

      In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. In November 2009, Zappos.com was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. Tony's first book, "Delivering Happiness," was published on June 7, 2010, and outlines his path from starting a worm farm to life at Zappos.com. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. "Delivering Happiness," debuted at #1 on the New York Times Bestseller list and remained on the list for 27 consecutive weeks.

      Zach Ware
      A photo of Zach Ware

      Zach Ware leads development of Zappos.com’s new Downtown Las Vegas Campus including the former Las Vegas City Hall. Additionally as a part Zappos.com CEO Tony Hsieh's independent Downtown Project, he leads development of urban connectivity projects and tech community programs. He and his team are developing a number coworking community spaces designed to accelerate learning and collaboration for startups and creative workers. He is a partner at VegasTechFund, a $50m tech investment fund focused on founders and startups solving huge problems who are committed to building a vibrant, connected tech community in downtown Las Vegas. He, his team and a network of passionate urban community advocates are working to create a vibrant, connected urban core through intelligent, organic development of physical spaces and creative communities. Zach began his career at Zappos.com in 2010 as the Head of Product Management where he led the development roadmap of the Zappos.com site. Prior to joining Zappos.com, Zach led the Web and Retail Management Team at The Republic of Tea, overseeing online and consumer business operations. He studied Economics at Vanderbilt University.

    • 10:00am10:50am

      This Web Goes to 11 - James Pearce

      You've made your web site fit a 320px screen, but you had a hunch there was more to this whole mobile thing than that. And now you're thinking about geolocation, social design, photo uploading, NFC and augmented reality. Wait, what? CSS3 didn't prepare you for this. The web is getting whole load more exciting, and mobile's at the vanguard. The boundaries between browser and device, device and user - as well as between users and their friends - are where many of its unexplored opportunities lie. Let's talk about what works, what doesn't, what should, and what will - and discuss the real possibilities and opportunities that standardized device and network APIs can offer. Our hopes and dreams for a rich, contextual, social web will depend on them.

      James Pearce
      A photo of James Pearce

      James is a technologist, writer, developer & practitioner who has been working with the mobile web for over a decade. He is Head of Mobile Developer Relations at Facebook. Previously he was the the Director of Developer Relations at Sencha Inc. and has a background in mobile startups, telecoms infrastructure and management consultancy. He speaks extensively on the topic of mobile web development, and has written books for both Wiley and Wrox. James led the development of mobiForge, DeviceAtlas and ready.mobi, and is the creator of tinySrc, the WordPress Mobile Pack, WhitherApps, modernizr-server and confess.js.

    • 10:50am11:30am
      Morning Break - Grab a coffee and a snack and take a look around our expo area!
    • 11:30am12:20pm

      Building Social By Default - Boris Chan

      While current smartphones have made it easy for us to communicate with each other, the focus on apps has diluted the channels through which we communicate, complicating how we connect. What if we think about communications, taking photos, and using location services from the ground up to be social? How can we help people share and tell their stories better if we designed our apps with social in mind first? In this session, we will demo how we can make the current generation of smartphones be social by default. As mobile platforms remain fragmented, building out great native experiences that behave this way will get harder. This talk will also go over practical approaches on how to create these experiences that we are anticipating, as well as how mobile apps and experiences will change as cars, TVs and other objects in your life become connected devices.

      Boris Chan
      A photo of Boris Chan

      Boris Chan is a Principal at Xtreme Labs, leading product development and innovation efforts. His work with startups and big brands has been featured in major publications like the Wall Street Journal, New York Times and TechCrunch. He is known around Canada as a respected mobile expert, and was also nominated as Developer of the Year by the Canadian New Media Awards and speaks on mobile, social and passion at events like TEDxYouth@Toronto, ATOMiC and FITC Mobile.

    • 12:25pm12:55pm

      Future of Web Apps - Peter S. Magnusson

      The cloud is transforming the way entrepreneurs launch web apps, allowing developers and designers to launch fast and iterate with a small team. Peter S Magnusson, Engineering Director will explore Google's vision for the next generation of cloud computing and how Google is helping developers launch the next big thing.

      Peter S. Magnusson
      A photo of Peter S. Magnusson

      Peter is an Engineering Director at Google where he leads the Google Cloud Platform team. Before joining Google, he wrote the Simics simulator and founded Virtutech, acquired by Intel in 2010. He is a graduate of the Stockholm School of Economics, the KTH Royal Institute of Technology, and is a 2012 ACM Fellow.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      How To Not Suck At Failing! - Yosi Taguri

      Yosi admits to having the worst luck ever when selling companies and actually claims to screw most deals for the weirdest reasons you can come up with. In this funny, lighthearted session, Yosi is going to share those experiences in full, including names, dates and most important numbers!

      Yosi Taguri
      A photo of Yosi Taguri

      Yosi Taguri has been a developer since the age of 11 when computers had 8 bits and less than 64k of memory. He has a hobby of making people look a bit silly using apps and extremely enjoys the art of talking to people. He has gained fame for an app he co created called Pah. On the serious side he has a vast experience in building large scale solutions on different platforms and working with early stage companies to realise what can be done with cutting edge technologies. In the past 2.5 years he made the ios and android platforms his new mistress.

    • 3:05pm3:55pm

      Dwolla: Rehab is for Quitters - Ben Milne

      Whether you're born with the chemical imbalance (or develop the masochistic tendencies later in life), every entrepreneur knows one thing: You don't give up. Exploring his failures and successes, twists and turns, options and decisions, Ben will offer a behind-the-scenes look at what it takes to build in the 21st century.

      Ben Milne
      A photo of Ben Milne

      Ben Milne, CEO and Co-Founder of Dwolla, started his first company, Elemental Designs, at the age of 18. Ben began leveraging the internet to drop ship custom made speakers. His adventures lead him all over the world, establishing operations in Southern Asia and California. An original $1,200 investment would turn into a multi-million dollar company by the age of 22. After heavy research in 2008, Ben and partner, Shane Neuerburg, approached a Midwestern bank with an idea to establish a new payment network that would upend the financial services industries. They called it Dwolla. Ben would sell Elemental Designs to focus on the new project. In 2009, the privately funded Dwolla launched in Iowa and California, boasting the nation’s cheapest payment platform of only 25 cents per transaction. In 2010, Dwolla introduced the first technology to empower seamless payments leveraging users’ social networks, officially pioneering social payments. In 2011, Dwolla launched the world’s first geo-location based mobile payments. Ben also has extensive community experience in speaking, mentoring, and leadership programs.

    • 4:00pm7:00pm
      And Relax..... - Why not head to the pool and with your new acquaintances and relax in the sun :)
    • Mobile DesignTopic

    • 8:45am9:55am

      The City As A Startup - Tony Hsieh, Zach Ware

      Tony Hsieh (Zappos CEO) and Zach Ware (Zappos Campus Project Manager and VegasTechFund General Partner) will discuss how Zappos and the $350 million Downtown Project (www.downtownproject.com) are helping accelerate community, learning, and serendipity in downtown Vegas to generate productivity, innovation, and happiness.

      Tony Hsieh
      A photo of Tony Hsieh

      In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. In November 2009, Zappos.com was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. Tony's first book, "Delivering Happiness," was published on June 7, 2010, and outlines his path from starting a worm farm to life at Zappos.com. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. "Delivering Happiness," debuted at #1 on the New York Times Bestseller list and remained on the list for 27 consecutive weeks.

      Zach Ware
      A photo of Zach Ware

      Zach Ware leads development of Zappos.com’s new Downtown Las Vegas Campus including the former Las Vegas City Hall. Additionally as a part Zappos.com CEO Tony Hsieh's independent Downtown Project, he leads development of urban connectivity projects and tech community programs. He and his team are developing a number coworking community spaces designed to accelerate learning and collaboration for startups and creative workers. He is a partner at VegasTechFund, a $50m tech investment fund focused on founders and startups solving huge problems who are committed to building a vibrant, connected tech community in downtown Las Vegas. He, his team and a network of passionate urban community advocates are working to create a vibrant, connected urban core through intelligent, organic development of physical spaces and creative communities. Zach began his career at Zappos.com in 2010 as the Head of Product Management where he led the development roadmap of the Zappos.com site. Prior to joining Zappos.com, Zach led the Web and Retail Management Team at The Republic of Tea, overseeing online and consumer business operations. He studied Economics at Vanderbilt University.

    • 10:00am10:50am

      Adapting Ourselves to Adaptive Content - Karen McGrane

      For years, we've been telling designers: the web is not print. You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile. As our design and development processes evolve, our content workflow has to keep up. In this session, Karen will talk about how we have to adapt to creating more flexible content.

      Karen McGrane
      A photo of Karen McGrane

      If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies. Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience. Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.

    • 10:50am11:30am
      Morning Break - Grab a coffee and a snack and take a look around our expo area!
    • 11:30am12:20pm

      Meet the Speakers - Speaker to be announced

      A chance to put your questions to our speakers one on one!

    • 12:25pm12:55pm

      Future of Web Apps - Peter S. Magnusson

      The cloud is transforming the way entrepreneurs launch web apps, allowing developers and designers to launch fast and iterate with a small team. Peter S Magnusson, Engineering Director will explore Google's vision for the next generation of cloud computing and how Google is helping developers launch the next big thing.

      Peter S. Magnusson
      A photo of Peter S. Magnusson

      Peter is an Engineering Director at Google where he leads the Google Cloud Platform team. Before joining Google, he wrote the Simics simulator and founded Virtutech, acquired by Intel in 2010. He is a graduate of the Stockholm School of Economics, the KTH Royal Institute of Technology, and is a 2012 ACM Fellow.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Responsive Design - Sara Cannon

      Websites are all about content. People can access your content many different ways and formats with mobile devices, iPads, phones, etc. The questions are: how can we maintain control over the display of our content and keep our brand consistent? How can we try to provide the best user experience on any platform? Enter Responsive Web Design. Many experts are not leaning on one static design but on structured content that adapts to its given environment. In this talk, we are going to take a look at responsive web design techniques out there including: progressive enhancement, flexible grids, media queries, flexible images & video, & other methods of implementation.

      Sara Cannon
      A photo of Sara Cannon

      Sara Cannon has a passion for art, design, and typography. She designs and develops websites out of Birmingham, AL, is a WordPress core contributor working with the UI group, organizes WordCamp Birmingham, loves open source, her dogs, and a good beer. You can find her tee-heeing on twitter @saracannon or writing on her blog.

    • 3:05pm3:55pm

      Networking - Speaker to be announced

      Session description coming soon

    • 4:00pm7:00pm
      And Relax..... - Why not head to the pool and with your new acquaintances and relax in the sun :)
    • Consumerization In The EnterpriseTopic

    • 8:45am9:55am

      The City As A Startup - Tony Hsieh, Zach Ware

      Tony Hsieh (Zappos CEO) and Zach Ware (Zappos Campus Project Manager and VegasTechFund General Partner) will discuss how Zappos and the $350 million Downtown Project (www.downtownproject.com) are helping accelerate community, learning, and serendipity in downtown Vegas to generate productivity, innovation, and happiness.

      Tony Hsieh
      A photo of Tony Hsieh

      In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. In November 2009, Zappos.com was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. Tony's first book, "Delivering Happiness," was published on June 7, 2010, and outlines his path from starting a worm farm to life at Zappos.com. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. "Delivering Happiness," debuted at #1 on the New York Times Bestseller list and remained on the list for 27 consecutive weeks.

      Zach Ware
      A photo of Zach Ware

      Zach Ware leads development of Zappos.com’s new Downtown Las Vegas Campus including the former Las Vegas City Hall. Additionally as a part Zappos.com CEO Tony Hsieh's independent Downtown Project, he leads development of urban connectivity projects and tech community programs. He and his team are developing a number coworking community spaces designed to accelerate learning and collaboration for startups and creative workers. He is a partner at VegasTechFund, a $50m tech investment fund focused on founders and startups solving huge problems who are committed to building a vibrant, connected tech community in downtown Las Vegas. He, his team and a network of passionate urban community advocates are working to create a vibrant, connected urban core through intelligent, organic development of physical spaces and creative communities. Zach began his career at Zappos.com in 2010 as the Head of Product Management where he led the development roadmap of the Zappos.com site. Prior to joining Zappos.com, Zach led the Web and Retail Management Team at The Republic of Tea, overseeing online and consumer business operations. He studied Economics at Vanderbilt University.

    • 10:00am10:50am

      Tooling for Change - Steve Fisher

      The web will never be the same! Each year the web feels like it hits critical mass and then it does it all over again. This session will dig into how to best engage with an ever changing web and how to connect with the new web. From responsive web design to changing our process.

      Steve Fisher
      A photo of Steve Fisher

      Steve is the content nerd-herder and design fanatic at The Republic of Quality (www.republicofquality.com). With over 18 years of experience he leads the charge on the creative end of projects, coordinating research, strategy, visual and interaction design, and content strategy. Steve is a professional member of the Graphic Designer’s Society of Canada and served as their national VP of web for three years. He spends much of his time representing RoQ on the global stage as a sought-after speaker on topics like responsive web design, UX, open source, design thinking, and web process. He has presented at such conferences as TEDx, SXSW, Future of Web, HOW Interactive Design conference, Web Visions and DrupalCon, and is a contributor to .NET Magazine. He also loves Twitter (maybe a little too much).

    • 10:50am11:30am
      Morning Break - Grab a coffee and a snack and take a look around our expo area!
    • 11:30am12:20pm

      Impact of personal devices on IT and infrastructure - Whurley

      Session description coming soon

      Whurley
      A photo of  Whurley

      If you’ve heard of open source, open innovation, and augmented reality, then you’ve already met whurley. Whurley has earned rights to prestigious accolades such as the IBM Master Inventor, IBM Pervasive Computing, Apple Design and LinuxWorld Magazine’s Top Leader in Open Source Business awards by inventing today’s leading technology standards in excellence. With 11 patents (and counting) and as co-founder of iPhoneDevCamp, iPadDevCamp, iOSDevCamp and BarCampAustin, whurley continues to drive open source and innovation in his role at GM of Chaotic Moon Labs (http://chaoticmoon.com/labs/)

    • 12:25pm12:55pm

      Future of Web Apps - Peter S. Magnusson

      The cloud is transforming the way entrepreneurs launch web apps, allowing developers and designers to launch fast and iterate with a small team. Peter S Magnusson, Engineering Director will explore Google's vision for the next generation of cloud computing and how Google is helping developers launch the next big thing.

      Peter S. Magnusson
      A photo of Peter S. Magnusson

      Peter is an Engineering Director at Google where he leads the Google Cloud Platform team. Before joining Google, he wrote the Simics simulator and founded Virtutech, acquired by Intel in 2010. He is a graduate of the Stockholm School of Economics, the KTH Royal Institute of Technology, and is a 2012 ACM Fellow.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Using Your data to find a better web - George Ortiz

      There's a better web out there and it's hiding behind your data. We spend countless resources on weeks of A/B testing. We constantly ask ourselves what is "good" design. How can we create a better UX and overall, more user interactions and conversions? In this talk George will share insights on the methodology of aggregating data to deliver real-time approaches on the best ways to deliver content. Learn how to aggregate your data to increase user interactions and conversions while minimizing the risk, cost, and overall time spent. There is a better web out there, let's find it together.

      George Ortiz
      A photo of George Ortiz

      George Ortiz is a part-time developer and full-time entrepreneur from the silicon slopes of Salt Lake City, Utah. He is currently the Co-Founder and CTO of Explorer.io, a startup centered around delivering social engagement layers to outdoor retailers. George has also recently founded PressTrends, an analytics platform for WordPress. He continues to speak and advise startups throughout the west.

    • 3:05pm3:55pm

      How tablets turn usability on its head - Whurley

      Session description coming soon

      Whurley
      A photo of  Whurley

      If you’ve heard of open source, open innovation, and augmented reality, then you’ve already met whurley. Whurley has earned rights to prestigious accolades such as the IBM Master Inventor, IBM Pervasive Computing, Apple Design and LinuxWorld Magazine’s Top Leader in Open Source Business awards by inventing today’s leading technology standards in excellence. With 11 patents (and counting) and as co-founder of iPhoneDevCamp, iPadDevCamp, iOSDevCamp and BarCampAustin, whurley continues to drive open source and innovation in his role at GM of Chaotic Moon Labs (http://chaoticmoon.com/labs/)

    • 4:00pm7:00pm
      And Relax..... - Why not head to the pool and with your new acquaintances and relax in the sun :)
    • Doing Social BusinessTopic

    • 8:45am9:55am

      The City As A Startup - Tony Hsieh, Zach Ware

      Tony Hsieh (Zappos CEO) and Zach Ware (Zappos Campus Project Manager and VegasTechFund General Partner) will discuss how Zappos and the $350 million Downtown Project (www.downtownproject.com) are helping accelerate community, learning, and serendipity in downtown Vegas to generate productivity, innovation, and happiness.

      Tony Hsieh
      A photo of Tony Hsieh

      In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. In November 2009, Zappos.com was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. Tony's first book, "Delivering Happiness," was published on June 7, 2010, and outlines his path from starting a worm farm to life at Zappos.com. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. "Delivering Happiness," debuted at #1 on the New York Times Bestseller list and remained on the list for 27 consecutive weeks.

      Zach Ware
      A photo of Zach Ware

      Zach Ware leads development of Zappos.com’s new Downtown Las Vegas Campus including the former Las Vegas City Hall. Additionally as a part Zappos.com CEO Tony Hsieh's independent Downtown Project, he leads development of urban connectivity projects and tech community programs. He and his team are developing a number coworking community spaces designed to accelerate learning and collaboration for startups and creative workers. He is a partner at VegasTechFund, a $50m tech investment fund focused on founders and startups solving huge problems who are committed to building a vibrant, connected tech community in downtown Las Vegas. He, his team and a network of passionate urban community advocates are working to create a vibrant, connected urban core through intelligent, organic development of physical spaces and creative communities. Zach began his career at Zappos.com in 2010 as the Head of Product Management where he led the development roadmap of the Zappos.com site. Prior to joining Zappos.com, Zach led the Web and Retail Management Team at The Republic of Tea, overseeing online and consumer business operations. He studied Economics at Vanderbilt University.

    • 10:50am11:30am
      Morning Break - Grab a coffee and a snack and take a look around our expo area!
    • 11:30am12:20pm

      Taking The Training Wheels off Enterprise Social Networking - Alan Lepofsky

      Social networking and social media have infiltrated almost all aspects of our personal lives. Now companies are starting to provide similar tools for use at work. Come to this session to learn about how social software is moving beyond just sharing status updates, links and files to being a critical component of business processes that help employees Get Work Done.

      Alan Lepofsky
      A photo of Alan Lepofsky

      Alan Lepofsky - VP and Principal Analyst, Constellation Research. With almost two decades of experience in the software industry, Alan helps clients and vendors understand how to build, purchase and deploy collaboration solutions. Alan focuses on how collaboration tools can help businesses enhance their business processes by improving communication and transparency of information.

    • 12:25pm12:55pm

      Future of Web Apps - Peter S. Magnusson

      The cloud is transforming the way entrepreneurs launch web apps, allowing developers and designers to launch fast and iterate with a small team. Peter S Magnusson, Engineering Director will explore Google's vision for the next generation of cloud computing and how Google is helping developers launch the next big thing.

      Peter S. Magnusson
      A photo of Peter S. Magnusson

      Peter is an Engineering Director at Google where he leads the Google Cloud Platform team. Before joining Google, he wrote the Simics simulator and founded Virtutech, acquired by Intel in 2010. He is a graduate of the Stockholm School of Economics, the KTH Royal Institute of Technology, and is a 2012 ACM Fellow.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Building Social By Default - Boris Chan

      While current smartphones have made it easy for us to communicate with each other, the focus on apps has diluted the channels through which we communicate, complicating how we connect. What if we think about communications, taking photos, and using location services from the ground up to be social? How can we help people share and tell their stories better if we designed our apps with social in mind first? In this session, we will demo how we can make the current generation of smartphones be social by default. As mobile platforms remain fragmented, building out great native experiences that behave this way will get harder. This talk will also go over practical approaches on how to create these experiences that we are anticipating, as well as how mobile apps and experiences will change as cars, TVs and other objects in your life become connected devices.

      Boris Chan
      A photo of Boris Chan

      Boris Chan is a Principal at Xtreme Labs, leading product development and innovation efforts. His work with startups and big brands has been featured in major publications like the Wall Street Journal, New York Times and TechCrunch. He is known around Canada as a respected mobile expert, and was also nominated as Developer of the Year by the Canadian New Media Awards and speaks on mobile, social and passion at events like TEDxYouth@Toronto, ATOMiC and FITC Mobile.

    • 3:05pm3:55pm

      Anything That Can Go Wrong Will Go Wrong: Or, How I Learned to Stop Worrying and Love the Cloud: - Ben Coe

      Building on a cloud infrastructure, such as AWS, offers huge benefits to an early-stage startup: You can start with minimal costs; at the same time, you can take solace in the fact that you're building on an infrastructure that will grow with your company. Having said this, the 'cloud' is not a trivial paradigm to develop on top of. A good philosophy is this, "anything that can go wrong will go wrong". We have certainly found this to be the case, in our first year of developing on AWS: servers will disappear and/or become unresponsive; network IO and, in turn, EBS drives have inconsistent performance characteristics; AWS occasionally goes down. There are steps that can be taken to minimize these risks. They're really no different than the steps that should be taken to minimize risk in any software application: have backups of all data; know the risks involved with where you choose to store your data; prepare for any node in your system disappearing; unit-test thoroughly. In this session, I look back on our experiences using AWS to bootstrap a data-heavy startup with some very real technical challenges.

      Ben Coe
      A photo of Ben Coe

      Ben holds an MSc specializing in Natural Language Processing from the University of Guelph. He put this to good use, co-founding the cloud-based search and productivity application Attachments.me. He's a wannabe professional rock-climber, an amateur musician, and a bagel aficionado.

    • 4:00pm7:00pm
      And Relax..... - Why not head to the pool and with your new acquaintances and relax in the sun :)
    • Big Data, Big RewardsTopic

    • 8:45am9:55am

      The City As A Startup - Tony Hsieh, Zach Ware

      Tony Hsieh (Zappos CEO) and Zach Ware (Zappos Campus Project Manager and VegasTechFund General Partner) will discuss how Zappos and the $350 million Downtown Project (www.downtownproject.com) are helping accelerate community, learning, and serendipity in downtown Vegas to generate productivity, innovation, and happiness.

      Tony Hsieh
      A photo of Tony Hsieh

      In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. In November 2009, Zappos.com was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. Tony's first book, "Delivering Happiness," was published on June 7, 2010, and outlines his path from starting a worm farm to life at Zappos.com. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. "Delivering Happiness," debuted at #1 on the New York Times Bestseller list and remained on the list for 27 consecutive weeks.

      Zach Ware
      A photo of Zach Ware

      Zach Ware leads development of Zappos.com’s new Downtown Las Vegas Campus including the former Las Vegas City Hall. Additionally as a part Zappos.com CEO Tony Hsieh's independent Downtown Project, he leads development of urban connectivity projects and tech community programs. He and his team are developing a number coworking community spaces designed to accelerate learning and collaboration for startups and creative workers. He is a partner at VegasTechFund, a $50m tech investment fund focused on founders and startups solving huge problems who are committed to building a vibrant, connected tech community in downtown Las Vegas. He, his team and a network of passionate urban community advocates are working to create a vibrant, connected urban core through intelligent, organic development of physical spaces and creative communities. Zach began his career at Zappos.com in 2010 as the Head of Product Management where he led the development roadmap of the Zappos.com site. Prior to joining Zappos.com, Zach led the Web and Retail Management Team at The Republic of Tea, overseeing online and consumer business operations. He studied Economics at Vanderbilt University.

    • 10:00am10:50am

      Data - The new weapon for competitive advantage - Amandeep Khurana

      Over the recent past, there has been an explosion of data of all kinds. Businesses have evolved and have started to take advantage of all this data to better interact with customers, plan products, advertise etc. This talk explores some of the trends that are being seen in this new world of data driven business, in light of case studies in verticals like e-commerce and retail.

      Amandeep Khurana
      A photo of Amandeep Khurana

      Amandeep is a Solutions Architect at Cloudera. Prior to Cloudera, he was at Amazon Web Services, where he was a developer on the Elastic MapReduce team. Before working for Amazon, Amandeep attended University of California, Santa Cruz, where he attained his MS in Computer Science, and also worked part time at Cisco Systems where he was responsible for building a data integration framework using Hadoop and HBase.

    • 10:50am11:30am
      Morning Break - Grab a coffee and a snack and take a look around our expo area!
    • 11:30am12:20pm

      Building a Dynamic Map Experience - Ross Bayer

      With so many methods available that allow people to share where they are at any given moment, how do you, as an engineer, sort through the increasing clutter to aggregate data into one format, like a map? Ross will share the process of managing complex data formulas to ensure cohesion in a product and user experience. What you'll learn: *Algorithm challenges in compiling aggregated data for a map *Loading data from one’s entire history into one view *How to help people understand data well at a high and low level *How to manage aggregated data ongoing in so many unrelated verticals

      Ross Bayer
      A photo of Ross Bayer

      Ross Bayer leads the Location and Events engineering teams and recently celebrated his third Faceversary. Ross checks in often and is a Stanford Viennese Ball enthusiast.

    • 12:25pm12:55pm

      Future of Web Apps - Peter S. Magnusson

      The cloud is transforming the way entrepreneurs launch web apps, allowing developers and designers to launch fast and iterate with a small team. Peter S Magnusson, Engineering Director will explore Google's vision for the next generation of cloud computing and how Google is helping developers launch the next big thing.

      Peter S. Magnusson
      A photo of Peter S. Magnusson

      Peter is an Engineering Director at Google where he leads the Google Cloud Platform team. Before joining Google, he wrote the Simics simulator and founded Virtutech, acquired by Intel in 2010. He is a graduate of the Stockholm School of Economics, the KTH Royal Institute of Technology, and is a 2012 ACM Fellow.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Using Your data to find a better web - George Ortiz

      There's a better web out there and it's hiding behind your data. We spend countless resources on weeks of A/B testing. We constantly ask ourselves what is "good" design. How can we create a better UX and overall, more user interactions and conversions? In this talk George will share insights on the methodology of aggregating data to deliver real-time approaches on the best ways to deliver content. Learn how to aggregate your data to increase user interactions and conversions while minimizing the risk, cost, and overall time spent. There is a better web out there, let's find it together.

      George Ortiz
      A photo of George Ortiz

      George Ortiz is a part-time developer and full-time entrepreneur from the silicon slopes of Salt Lake City, Utah. He is currently the Co-Founder and CTO of Explorer.io, a startup centered around delivering social engagement layers to outdoor retailers. George has also recently founded PressTrends, an analytics platform for WordPress. He continues to speak and advise startups throughout the west.

    • 3:05pm3:55pm

      Data in the cloud - Ju-kay Kwek, Navneet Joneja

      Google offers a wealth of options to enable developers and businesses to store, analyze and leverage their data using Google’s infrastructure and technology. This session will focus on how Google products like App Engine, Cloud Storage and Big Query can give you simple, reliable and effective tools to leverage the power of data.

      Ju-kay Kwek
      A photo of Ju-kay Kwek

      Ju-kay is the product management lead for Google's Cloud Big Data initiative. In this role, he focuses on creating enterprise-class services that enable businesses to harness Google's unparalleled data processing infrastructure and algorithms to tackle their growing Big Data needs. Prior to Google, Ju-kay led product management for SOA and Application Performance Management at Wily Technology and CA Technologies. Ju-kay holds degrees from Carnegie Mellon University. He also holds patents in the areas of data-centric interfaces and multimodal sales applications.

    • 4:00pm7:00pm
      And Relax..... - Why not head to the pool and with your new acquaintances and relax in the sun :)
    • Cloud: From Buzz To BenefitTopic

    • 8:45am9:55am

      The City As A Startup - Tony Hsieh, Zach Ware

      Tony Hsieh (Zappos CEO) and Zach Ware (Zappos Campus Project Manager and VegasTechFund General Partner) will discuss how Zappos and the $350 million Downtown Project (www.downtownproject.com) are helping accelerate community, learning, and serendipity in downtown Vegas to generate productivity, innovation, and happiness.

      Tony Hsieh
      A photo of Tony Hsieh

      In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos.com as an advisor and investor, and eventually became CEO, where he helped Zappos.com grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. In November 2009, Zappos.com was acquired by Amazon.com in a deal valued at $1.2 billion on the day of closing. Tony's first book, "Delivering Happiness," was published on June 7, 2010, and outlines his path from starting a worm farm to life at Zappos.com. Tony shows how a very different kind of corporate culture is a powerful model for achieving success and happiness. "Delivering Happiness," debuted at #1 on the New York Times Bestseller list and remained on the list for 27 consecutive weeks.

      Zach Ware
      A photo of Zach Ware

      Zach Ware leads development of Zappos.com’s new Downtown Las Vegas Campus including the former Las Vegas City Hall. Additionally as a part Zappos.com CEO Tony Hsieh's independent Downtown Project, he leads development of urban connectivity projects and tech community programs. He and his team are developing a number coworking community spaces designed to accelerate learning and collaboration for startups and creative workers. He is a partner at VegasTechFund, a $50m tech investment fund focused on founders and startups solving huge problems who are committed to building a vibrant, connected tech community in downtown Las Vegas. He, his team and a network of passionate urban community advocates are working to create a vibrant, connected urban core through intelligent, organic development of physical spaces and creative communities. Zach began his career at Zappos.com in 2010 as the Head of Product Management where he led the development roadmap of the Zappos.com site. Prior to joining Zappos.com, Zach led the Web and Retail Management Team at The Republic of Tea, overseeing online and consumer business operations. He studied Economics at Vanderbilt University.

    • 10:00am10:50am

      Pulling together The Cloud - Ben Coe

      With wide consumer adoption of services like Google Apps, Facebook, Dropbox, and countless other web-based applications, it seems that the cloud is ready for prime time. Having said that, there are problems with the cloud in its current form, many of which are better solved in a traditional desktop paradigm. These problems relate to search, workflow automization and customization, and interoperability between applications. There are efforts in the works to solve these problems. Modern web-browsers are rethinking how someone traverses and organizes their web-based applications. Standards like OAuth allow for application interoperability. In turn, services like Greplin, IfTTT, and Attachments.me can begin building a better platform for the cloud. In this session we look at the short-comings of the cloud in its current form, examine current efforts to address these problems, and present a vision of what things might look like in the very near future.

      Ben Coe
      A photo of Ben Coe

      Ben holds an MSc specializing in Natural Language Processing from the University of Guelph. He put this to good use, co-founding the cloud-based search and productivity application Attachments.me. He's a wannabe professional rock-climber, an amateur musician, and a bagel aficionado.

    • 10:50am11:30am
      Morning Break - Grab a coffee and a snack and take a look around our expo area!
    • 11:30am12:20pm

      Continuous Delivery under High Availability constraints - Bulat Shakirzyanov

      Twilio opens up the black box of Telecom for developers, making it incredibly easy to build apps that can communicate via voice or sms. However, due to the nature of Telecom, this imposes very strict availability constraints and can affect how fast Twilio can ship code to production as every change can affect uptime. Learn how Twilio solves this problem by following a set of engineering principles to build fault tolerant and highly available services in the cloud.

      Bulat Shakirzyanov
      A photo of Bulat Shakirzyanov

      Bulat Shakirzyanov, a.k.a. avalanche123, is a software alchemist at Twilio who holds a black belt in test-fu. He is a member of the Doctrine Project core team, Symfony2 fan and contributor, geek and talks about himself in third person.

    • 12:25pm12:55pm

      Future of Web Apps - Peter S. Magnusson

      The cloud is transforming the way entrepreneurs launch web apps, allowing developers and designers to launch fast and iterate with a small team. Peter S Magnusson, Engineering Director will explore Google's vision for the next generation of cloud computing and how Google is helping developers launch the next big thing.

      Peter S. Magnusson
      A photo of Peter S. Magnusson

      Peter is an Engineering Director at Google where he leads the Google Cloud Platform team. Before joining Google, he wrote the Simics simulator and founded Virtutech, acquired by Intel in 2010. He is a graduate of the Stockholm School of Economics, the KTH Royal Institute of Technology, and is a 2012 ACM Fellow.

    • 12:55pm2:05pm
      Lunch Break - Grab some lunch on us! Network, relax, take a look at our expo area and attend some of our free lunchtime sessions
    • 2:05pm2:55pm

      Writing Node.js apps for Windows Azure - Yavor Georgiev

      Server-side JavaScript? On Windows Azure? Has hell frozen over? Learn about how Azure is quickly turning into an open cloud platform that supports a variety of runtimes: .NET, Java, PHP, and even Node.js! In this session, we will show how to build exciting realtime apps in JavaScript, and how to run them in the cloud. We will take advantage of features such as storage, caches, and queues to make our app scale without a hitch. We will also share the team's plans for future Windows Azure improvements and give you a chance to voice your opinion.

      Yavor Georgiev
      A photo of Yavor Georgiev

      Yavor Georgiev is a Program Manager at Microsoft working on the Windows Azure web services stack. He is responsible for web services support in Silverlight and jQuery clients, as well as support for writing Node.js services on Azure.

    • 3:05pm3:55pm

      Wordament: Lessons learned from "jumping clouds" - Jason Cahill

      Wordament is an addictive and successful massively multi-player word finding game currently running on Windows Phone and Windows 8.  For the first 10 months, we struggled to support the ever-growing scale on a cloud platform with no scale guarantees. In January, we seemlessly migrated our mobile app to Windows Azure with hundreds of concurrent players at 3:00 AM. We've never looked back and the transition was super smooth. This talk will focus on the considerations of designing a mobile app for the cloud, the challenges of scaling up, the value of having documented performance targets, and the value of "cloud-powering your rich client mobile apps."   In the process we will talk about the things we like and dislike about Google AppEngine and Windows Azure, and explain how we've plugged the couple of missing features in Windows Azure during the port.

      Jason Cahill
      A photo of Jason Cahill

      Jason is a co-founder of You vs. the Internet, a mobile game studio inside of Microsoft Studios focused on casual, competitive, cross-screen multi-player games. Jason is also the developer responsible for the server architecture and engineering behind their games. You can find us online atwordament.com, where we blog about the game and the engineering behind it.

    • 4:00pm7:00pm
      And Relax..... - Why not head to the pool and with your new acquaintances and relax in the sun :)

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